What is it? first step you need to take start successfully rebranding. Why start here?
These answers are provided by the Young Entrepreneur Council (YEC), an invitation-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and create tens of thousands of jobs. Learn more at yec.co.
1. Take it Some time for introspection
“It’s self-awareness first and the most important step towards rebranding. Ask yourself the following questions and make sure you can answer them with confidence: Who are you? What do you do? What do you want to be known for? Why do you want to rebrand now? The process of answering this will help you find out your the brandhistory and will affect everything from packaging to marketing.”
Shu Saito, Godai Soaps
2. Create a business case for the Rebrand
“Rebranding can be expensive and time-consuming. Make sure you’re doing it for the right reasons by creating a business case before you start. Ask yourself why. Cut the numbers. Do some research. Talk to them. your customers and staff. Check the budget. Compare it to other activities and then confirm that you will gain more moving forward. Move forward only after you have a business case for it.”
Amber Anderson, Tote + Pears
3. Identify what isn’t working yours Current: Brand:
“Rebranding is a major change, and no one does it without a serious reason. If there is a need for rebranding, it means something. your the branding strategy stopped working properly. It first the step would be to identify the problem and figure out how it affects the customer experience. And then, after thorough customer research, you can start rebranding.”
Solomon TimothyOneIMS:
4. Involve all stakeholders in the process
“Strategic rebranding decisions should start with top management, but it should keep stakeholders involved. This includes employees as well as customers. Make sure the new brand identity fits the company culture and resonates with the audience as well. Keep the lines of communication open and proactively get feedback from everyone who is contributing. your the company.”
Rahul VarshneyaBenchmark:
5. Conduct thorough research in multiple areas
“Before making any significant changes your the brandit is extremely important that you conduct thorough research on why and how you plan to rebrand. Focus groups, competitor analysis, and insight into current trends should be taken care of before even the smallest change is made. Failure to do so can result in a huge loss of time, money and goodwill your users”.
Bryce Welker, Crush The CPA Exam
6. Test the changes with a focus group
“The first The first step to successful rebranding is creating a focus group. Collect some your existing customers as well as potential customers who may not be aware your company or use a competitor. It is important to see how your the rebrand will resonate with both your current as well as those who are your target audience to determine whether your the rebrand is going in the right direction.”
John Turner, SidProd LLC
7. Ask yours Customers What you did right
“Often when you rebrand, it’s to find market fit or because something went wrong. The most effective rebranding tool for a successful run is to simply ask: your existing customers (even angry ones) what you did right. Take it that feedback and make it a primary focus your rebranding efforts. This will most likely result in second attempts and delivery of the same thing your customers want.”
Ali Mahwan, Charbert
8. Clearly communicate the benefits of the rebrand to existing customers
“Slack just did that, and it was confusing. Their logo was well known. Now trying to find their new logo on mobile and desktop is a pain. Their posts have changed to collaborations, so the hashtag doesn’t make sense, but it’s disruptive and underreported. Make sure you have a good reason for rebranding and that the reason and its benefits are clearly communicated to existing customers.”
Kerry GuardMKG Marketing:
9. Create a new style guide
“A style guide will help you create consistency across teams. Include your new colors, fonts, high pixel logos, image guides and more. This will help people your organization has a link when designing a new Facebook header or writing a new blog post. This will create a consistent look your new the brand“.
Jared AtchisonWPForms:
10. Research competitors who have rebranded
“Do a case study on competitors your industry who have tried to rebrand. If you can learn from mistakes and successes your competitors have rebranded, this will give you an edge in the competitive process. These tactics will help you avoid some of their mistakes while building on their successes to gain a competitive advantage.”
Matthew PodolskyFlorida Law Advisers, PA
11. Understand what you want to achieve
“Start by thinking about what needs to change your the brand and if there is anything you want to keep. If you are just updating a the brandyou’ll probably want to keep some links to the past. If you want, leave the old one entirely the brandyou’ll want a brand new name and vibe. But before you jump into action, think about what you want to achieve and let that guide you your decisions”.
Ryan D MatznerFuel