Your website is an online house of your business. During the holidays, your traffic is growing because your traffic, consumers completed their shopping and other annual work. Unfortunately, the mistakes on your site can make a negative impression on visitors. And many will simply leave and instead they will go to your opponent’s sites.
General Website errors:
- Images are not loaded
- 404 errors were not found
- Contact form does not work
- Slow loading time
- Broken redirects
Therefore, to solve these issues should be the most priority this season. Some recommendations to optimize your site for all this holiday work.
Test your site
The initiative of the website raising the website requires a comprehensive assessment. Start with bases: Open your site on multiple browsers and devices to provide consistent performance.
Deal regularly with clickable links, check visual elements such as photos and interact with features such as drop-down menus or interactive widgets.
Remember, this is not just related to function; The user experience should be smooth and intuitive, the visitors are confident in the professionalism and reliability of your site.
SEO Adviser Bill Harter, in an email interview with small business trends, “You can view the pages on your site, make sure that all footage is loading, (404 errors) and contact.”
Make sure it is loaded quickly
Although your website can be brilliant with interesting content and impressive graphics, the value is decreased.
Today’s Internet users are waiting for immediate results; Means to leave the delay. When you go, take care of the download time for different elements.
See the applied tools that measure the website speed. If a page retarded, it may be time to re-evaluate the content or to look for an expert management on performance enhancement.
Try the contact form
Communication, workplace and the connection form serves as a direct bridge between you potential customers with you.
Harter emphasizes that system updates or changes for plugins are able to break this communication channel.
As a result, periodic testing cannot be discussed. By sending test messages, each customer’s request will reach you, it provides you to protect potential business opportunities.
Search for technical errors
In some cases, you can’t feel every mistake just visiting. But there are tools to help you to eat this technical problems. You can use a web scan:
- Shining frog SEO spider
- Siteline
- Southbulb
- Oncrawl
- Google Search Console
- Bing Webmaster tools
Below is a comparison schedule that emphasizes the basic tools and their special functions to optimize your website during the holiday:
| Instrument | Mastic | Value |
|---|---|---|
| Shining frog SEO spider | Errors, redirects, etc. Scans the website for | Free / Paid |
| Siteline | Defines duplicate content and broken links | Free / Paid |
| Southbulb | A comprehensive website is a verification tool | Paid |
| Oncrawl | Technical SEO platform | Paid |
| Google Search Console | Follows the presence of the website on Google, emphasizes the problems | Free |
| Bing Webmaster tools | Follows the performance on the site’s Bing | Free |
Optimize the pictures
Graphics and visual people are undoubtedly enriched your website, but there is a hold: large images can slow down the loading time.
The high resolution images are often consuming significant bandwidth, because websites are very common. It is important to adjust or squeeze images to optimize images to counter.
Using image optimization tools can facilitate this process, develop, develop, not prevailing, user experience.
Add Google Analytics
Strengthen the decision of the work with the concepts of information through Google Analytics. By connecting this tool, detail user signs are logged in to the tracking page, information is provided to analyze any eliminated content and search behavior.
Moreover, the elegance may draw attention to red flags like special pages with excitement that are excitedly highly leap rates, which are excited. Integration True: Complete the non-spent register and enter the given code in the background of your site.
Back to
While brencing with job opportunities, the festival season sees a growth in cyber threats. Savvy hackers capitalize in digital activity, aimed at compromising your assets.
It is important to support your site regularly to protect against potential violations or technical malfunctions. By doing so, you provide fast recovery, minimize your work time and protect your work digital reputation.
Update plugins
The plugins and program of your website are its operating support, but they are not forgotten elements. Regular updates do not provide new features not only, but also make known vulnerabilities.
By keeping your plugins, you enhance your website’s protection against cyberatiatics. Especially during peak season, the cyber dangers are exacerbated, ensuring the impassable of your site becomes more critical.
Check your domain
Take a lot of attention to the content of some small businesses website, but forget the domain. Fortunately, your domain has ways to work in all browsers and even build up to manage e-mail.
Hartzer will help you to have your domain name, how you built your domain name and send your emails to your name. Domain name too. The busy season is not the time to lose your name domain (well, not a good time at any time!). But if you lose your domain name, your website falls down. “
The best for Domain Health Offices:
- Dmarc
- Dbimi
- SPF notes
- DNSSEC
Don’t make dramatic changes
If you are eager to make big changes on your site, the holiday season is not the time for it. Great changes often come with complications. So keeping them for a less busy period and is best to make small problems instead.
Hartzer explains: “Any major change in design or functionality may have more negative effects than those who are positive. I recommend waiting until the holiday season begins to think about any major change.”
Create holiday-specific pages
Form your website for the holiday season by designing the festivities landing pages. These pages can also be specific promotions, products or topics for the holidays. For more traffic to attract more traffic for SEO.
These landing pages can manage your customers to the best deals and seasonal products, to the center for your holiday marketing campaigns.
Strengthen Customer Support Channels
It is important to strengthen your customer support with the flow of holiday recipients. Consider adding a vibrant conversation feature to help your contact information easily and immediately. Prepare your support group to manage increased surveys and give fast, useful answers.
This level of customer service can significantly increase its shopping experience and potentially increase sales.
Ways to optimize the activities of the website
- Change or squeeze the size of the images
- Add Google Analytics
- Regularly back up your site
- Update plugins and website software
- Check your domain and its setting
https://www.youtube.com/watch?v=xktswizves
Photo: Depositpotos.com