14 Surprising Ways to Boost Brand Engagement

What’s a lesser-known tip for attracting people? your the brand more often?

These answers are provided by the Young Entrepreneur Council, an invitation-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and create tens of thousands of jobs. Learn more at yec.co.

1. Start the conversations

“If you want interaction, start with a question. This is especially true for social media platforms like Facebook, Instagram, Twitter, etc. Share content that’s relevant your strategy, then try starting a conversation with a simple question. By doing so, you’ll get valuable feedback, which in turn will drive engagement.”

Ryan BradleyKoester & Bradley

2. Develop a personality

“People associate with brands that reflect their values, aspirations and needs. One of the best ways to build the brand engagement is all about a cross-channel content strategy that exhibits personality that engages customers. Using a consistent and relatable voice through social media, blogging, podcasts, email and advertising helps create a personality that customers recognize and respond to.

Vic Patel, Future Hosting

3. Be a better listener

“It may be little known, but it’s certainly not used much. Become a better listener. Forget stock replies or even auto-generated messages. Give customers who decide to accept your insightful and meaningful answers, particularly based on their comments. People will know it your the brand will stand out.”

Andrew SchrageMoney Crashers: Personal: Finances

4. Ask for feedback

“When it comes to engaging people your the brand more often, the trick is almost stunningly simple. Just ask your audience! Send them surveys, ask for their feedback, and use social media your advantage, for example through the ask a question feature on Instagram. Be receptive and considerate. yours the audience knows what they want, and articulating what they want is how you engage them.”

Veronica Romney, LoSoMo Inc.

5. Tell your story

“A lot personal brands that are successful have mastered storytelling skills. Storytelling is such an underutilized skill that many brands today lack. Documentation your The journey of a lifetime is where credibility, transparency and authenticity are built. Don’t just show it your successes and achievements. Share: your failures and mistakes to show that it’s all part of a successful journey.”

Fritz KolkolABN Circle:

6. Have a strategy

“A content strategy is a must for any kind of engagement. You can write all the amazing ebooks, blogs, and white papers you want, but without a strategy behind them, you can only guess how effective they will be. We approach each marketing campaign with a strategy and goal in mind, and from there we scale our content.

Sunira Madhani, Fattmerchant

7. Use Humor

“Humor is a great way to engage more people your the brand. People love to see funny videos, memes or other posts in their feed, so you should use humor to get it. your business noticed. If it makes someone laugh, they’re more likely to like it, respond to it, and share it with their friends.”

John Turner, SidProd LLC

8. Share user-generated content

“Sharing user-generated content is a great way to increase engagement. Ask your followers to send you photos of themselves using their products or share on social media with a unique hashtag. You can then share their content your the profile. Users will be happy to display their photo your profile and it will encourage others to share their photos your product or send you more tweets.”

Blair WilliamsMemberPress:

9. Look for Podcast interview opportunities

“Doing an interview on a podcast can bring your the brand thousands of people from all over the world. Understand your entrepreneurial story, create a series of core content where you can add value to other entrepreneurs and put yourself out there. Podcasters are always looking for interesting guests, and they’re always happy to advertise your the brand to their audience when you’re serious about it.”

Conor Gillivan, FreeeUp

10. Answer people’s questions

“Research your good target market and find out what questions they ask online. Use sites like Quora, Reddit, and Answer the Public to find out what they’re looking for. From there, create great content that answers their questions. yours the target market will then find your install and start commenting. Don’t forget to answer them in the comments section.”

Syed BalkhiWPBeginner:

11. Encourage Brand: Embassy

“A tip I always share with our 30s the brand ambassadors must educate store staff. By telling about them your product (and it’s even better if you let them loose a bit), you can get them to promote your the brand versus competitors when talking to customers. Having more or less constant the brand ambassadors in the store, you can easily share the brand awareness and increase your customer base”.

Lisa CurtisKuli Kuli Foods

12. Connect yours Content with current events

“Businesses that participate in conversations around news events or trends are using effective growth techniques the brand engagement The holiday season is an obvious example, but there are other national days around which you can feature content. Social media trends focused on fashion and entertainment news can also drive engagement. In short, prepare your the practical part of the conversation.”

Justin BlanchardServerMania Inc.

13. Show yours Gratitude

“I like to hyper-personalize everything with me the brand and tailoring what I do to my audience. When I create content I make sure to tag my fans and everything I do is about them. Even though the pictures represent me, I always thank my fans and express my gratitude for their participation. This makes them feel honored and participate more.”

Sweta Patel, Startup Growth Mode

14. Engage across multiple channels

“In 2019, you should start thinking about diversification your personalization marketing strategy your content and engage users across multiple touch points. Connect all digital channels with remarketing campaigns and evaluate which attribution channels lead to the most sales. Finally, find ways to connect stores digitally by providing NAP information and in-store pickup options.”

Christopher Brian JonesLSEO.com