By the end of 2022, generative artificial intelligence had entered the mainstream, with many people thinking that it would quickly wipe out most jobs and that we would all soon be serving our robot bosses.
And sure, it hasn’t happened (yet!), but there are several ways that generative AI can be used to help startup business owners become more productive and efficient.
In this article, I’ll discuss five ways to leverage generative AI to scale your startup and ensure you get the most out of these exciting and innovative tools.
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- Automate customer support: Use generative AI to create a detailed FAQ section and improve customer interactions without the need for constant human supervision.
- Optimize marketing strategies: Use AI to analyze content plans, evaluate campaign performance and suggest improvements for better ROI.
- Conduct competitor analysis: Use artificial intelligence tools to evaluate competitor performance, pricing, user experience and content to stay competitive.
- Increase customer retention: Analyze customer feedback using artificial intelligence to identify common issues and implement effective retention strategies.
- Simplify recruiting and hiring: Automate resume screening and candidate matching to save time and ensure the best hires for your startup.
5 ways to use generative AI to scale your startup
Let’s dive right in and look at some of the most effective ways generative AI can help scale your startup.
To automate customer support
One of the most effective ways to use generative AI for your brand is in customer support. The most obvious option for this would be to install an AI chatbot that allows you to provide 24/7 support and reduce costs, but this concept is already well known, so I won’t go into more detail about it.
Another great way to use generative AI is to create a robust and comprehensive FAQ section.
For example, let’s say you run an apparel brand that specializes in skating apparel, and you want to create a comprehensive help center for your customers to ensure the best possible interaction with your brand.
Using WebPilot within ChatGPT, you can gauge what common problems other brands have and mock up a long list of FAQs that you can answer and post on your site.
Here is a sample query:
“I manage a skate brand and want to create a robust and comprehensive FAQ section. I want to create a comprehensive help center for your customers to provide the best possible interaction with your brand. Please evaluate what common problems other brands have and mock up a long list of FAQs that you can answer and post on your site. Here are some of our competitors: https://www.routeone.co.uk/ https://www.skatehut.co.uk/clothes https://www.skatewarehouse.co.uk/collections/clothing“
And here’s what we get in return:
For a more optimized marketing strategy
Generative AI isn’t just great for improved customer service. It can also be a great tool to optimize your marketing strategy, analyze content plans, evaluate campaign performance and suggest improvements that can help improve ROI.
For detailed competitor analysis
By revising WebPilot, the free GPT plugin available on ChatGPT, you can also use generative AI to analyze competitor performance, ensure you’re talking about your content strategy, and provide your customers with the best possible prices and user experience.
Let’s revisit our previous skate shop example. Using the same conversation we already have in WebPilot, we can quickly gather insights on costs, user experience, and content in just a few pointers.
One of the requirements: “Evaluating the same companies, please provide a rough price estimate for each category of clothing offered by each brand, such as skate shoes, shorts, shirts, etc.”
Result:
Second tip: “Now re-examine these brands and remove some of the key components that provide the best possible user experience.”
Result:
Third question: “Now please scan this brand’s content and identify some topics we should cover as part of our marketing strategy.”
Result:
To increase customer retention
Generative AI is also a great tool to analyze customer feedback and offer interventions that you can use to retain more customers.
For example, you ran a feedback survey as part of your welcome series for new customers and now you have a lot of feedback and no time to go through it.
By feeding all of these responses to the AI and asking it to collect the most common responses, you can quickly identify common problems and fix them.
You’ll see that Amazon has started to do this for its customers, offering users a general AI-generated review before they buy.
Recruiting and hiring
Finally, generative AI can be a great tool to automate the screening process, quickly analyze resumes, and match candidates with the perfect role for your brand.
For starters, it’s likely that some of your first hires will be freelancers, and this has many advantages. However, one of the downsides of this approach is that you will be inundated with applicants, all claiming to be the perfect person for the role.
Of course, some of these applicants will do well for your brand, but many won’t and are just looking for a quick payday before you realize they’re substandard.
By automating initial applications, you can focus on only the best possible applicants, saving you time and effort while ensuring you get the best hire possible.
Final Thoughts
The true potential of generative AI in e-commerce is yet to be discovered, but one thing is certain.
This, of course, is going nowhere.
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FAQs on How to Use Generative AI to Scale Your Startup
Is generative artificial intelligence expensive to implement?
While some may think that generative AI can be expensive to implement, there is actually a lot you can do with free tools such as ChatGPT or Gemini. Some custom AI solutions may cost a little extra, but most can be done at no extra cost.
Do I need technical expertise to use generative AI?
You don’t need to be a technical expert to use generative AI in the ways mentioned above. Many tools are very user-friendly and easy to use, and come with several resources and support options.
How can generative artificial intelligence be used in marketing?
Generative AI, when used effectively, has the ability to significantly optimize marketing efforts and accelerate the content planning process.
How Can Generative AI Help with Recruiting and Hiring?
Generative AI can automate the resume screening process, create job descriptions and match candidates to job profiles based on their qualifications, speed up hiring and ensure better candidate fit.