Advertisers in the business world are stunt performers. The shattered media and a pop culture landscape, forced brands to really strange brands and beauties. Ben Affleck, a Dunkin ‘driver or a devil baby who threatens to threaten and horrors of New York’s streets of smoking. Meanwhile, in Hollywood, stunt performers, in fact, are the ones who came out of the movement from death that could give us gas. In a quilt in the quilt by the technology of visual effects, Irl is a clean air.
Now this two worlds for the biggest night in entertainment are combined with a very epic stunt by the definition of both worlds. Disney advertising has created five different brands, five different stamps to create six ads that provide more than 75 sterine stunts, which are more than 4 pts / 7 PMs, which are more than 4 PT / 7 PMs, which are more than 4 pt / 7 pm, which performs classic Hollywood stunts, which performs classic Hollywood stunts such as clocks and dynamic combat scenes.
John Campbell, the entertainment and streaming solution of Disney advertising, a cultural moment around many conversations of many conversations with CMO, especially wanted to create quality content that can maximize live viewers. Oscars noted all of these boxes.
The participating brands-carnival cruise line, Kiehl’s, L’Oréal Paris, MNTN and Samsung-Campbell say they see the advantage of the teams in a unique concept.
“We had a great impact on the stunt society and the film for all of us,” Campbell said. “If we saw them as the hidden heroes of Hollywood, so if we invited them to the focus on the foster night. There are a stunt singer, 150 crew members in 75 real life, and we have a member of the crew.”
The result can be the largest advertising stunt for Oscar.
Stamps play beautiful
Marketers usually do not like to share the focus. But here, the carnival cruise line, Kiehl’s, L’Oréal Paris, MNTN and Samsung, there is a balance between brands between brands between brands, there is a balance between creative brands in the same direction.
Campbell says that the company has been working in a consistent way and you want to test the waters of a new concept. “The question is that the brands really intend to play together? So, I will trust in Disney advertisers, trust in the academy, ‘We will play, and we know what is really special.’ “
Kihlin General Manager John Reed said the brand was a national TV-commercial debut and wanted to demonstrate originality, crafts and innovations. “With this polytheist project, it was important for us to feel endemic to the brand, while Kihlin’s board adapt to the bigger story,” he said. “We can emerge while fitting.”
L’Oreal Paris US President Laura Branik said that this idea is a natural conformity to demonstrate the performance of the brand’s innocent-3-second traffic audio. “The joint process was really rooted in a common vision and creativity,” Branik said. “We worked closely from the beginning of brainstorming concepts to shape the latest implementation with Disney advertising. We all work for the highest purpose of the focus, which made the process really jointly and entertaining.”
Carnival cruises have a stuntwoman Hannah Betts feature that jumps to a carnival cruise ship pool of a carnival cruise ship at 11,000 feet. The clip in advertisement Bettin first received. “Oscar presents the correct audience of promising carnival cruisers who love the entertainment of travel and living events,” said Carnival CMO Amy Martin Zieghus. “In addition to other large brands and partners, this cooperation gave an opportunity to have a more context rate within the program.”
The only imperfect brand of lineup is a parent company MNTN for the Reynolds’s creative shop. CEO Mark Douglas said that the company aims to demonstrate the power of the story during the commercial and this stunt is perfectly adapted with this mission. “This is the last way to show how exciting and impressive and impressive of advertising.” Douglas said.
Stunt advertising has developed
During the Oscars, six ads receive five brands to celebrate five brands, stunt performers to cooperate over extravaganza. However, this is not the first crack of Disney advertising in experimental advertising.
He returned in 2022, the maximum effort for Kimmelot and Series final The dead walking. Show had a number of ads for four characters who lost their lives in the work of 11 seasons, Deloitte, DOORDASH, MNTN and the ring. All five advertisements were shot in two days.
Last year, companies collaborated this time Groundhog DayA similar campaign for the layer. It was eight ads playing Stephen Tobolowsky’s role playing Ned in the comedy-film classic in 1993 Groundhog DayOnly a bag is trying to get chip. The calendar ran 75 times on the ground Groundhog day, taking a third of the ABC commercial inventory during the day, visible Good morning American, General Hospital, Shark Tank, 20/20, and Jimmy Kimmel Live Live!.
Campbell says the goal is to approach more than one brand this time, perhaps the live event on the edge of the Super Plant should develop with the biggest night of TV. “He really asked, how do we continue to push the borders to push these creative borders and use the full platform of Disney?” Says.
Stunts
Chris Denison focused on the carnival point and linked stunts and threw each stunt performer during all six ads. Zac sang stunts in movies for Efron, Jared Leto and Ewan McGregor, as well as Sam Worthington’s James Cameron was double double Avatar Feels.
Denison, when you heard about this common opinion, the first thought “friend, don’t mess up!”
“When all the jokes were first heard about the concept of a number of press press, my peers, my peers, my peers, my peers, my peers, peers, my peers, the advertisements we produce, they would be away from the mission of respecting the general stunt society. As a result, my team and I fully spilled everything in this process. “
The biggest problem of a stunt prospect used the action to tell a meaningful story on the borders of a 30-second place. “I am a strong believer on the fact that the action is the story device; that is, all stunts should be used to put forward a story, otherwise, you have the risk of losing your relationship with the audience.” “Our creative group and fantastic directors have given us a lot in this regard, but as a department, we had to be completely ruthless in connection with the distillation of the action in its core.”
He is a “battle” of Samsung. “Our first iteration of the war was more than a minute,” Denison said. “With the help of our fearless war coordinator, Steve Brown stressed the elements of the individual, and I believe that the finished product is as attractive as a 30-second struggle.”
This advertising is a different variety of stunts in the stains in the spots. Exit a skydive from a helicopter, a helicopter on an ocean for driving a cup of 12-storey office building and a cup in a cup.
“Every point is wildly different, but all the content of the Stunt Society tells a broader story that the content can produce,” Denonis said. “It was incredibly entertaining to pass so fast and so fast as soon as possible. As the stunt performers are used to fly, the names are known as radar, and still are still in their work.”
Denison continues to celebrate a few less than famous ones, Oscar will see the followers. “Boom operator in UFC Hall-Aver, the BOVC Hall-Aver, the Fight Commercial Fighting team, is a supercross racer in Kihlin’s first guide in Kihise, Hugh Jackman’s stunttee.”