When Emma went into the world of Dickison Franchising, he did not find the corporate title; He just tried to support his family. One mother, which is a single mother, which is a background in history and education, did a job with a little-known franchise brand called Blockbuster in 1990, then only 150 locations are strong. Fourteenth years later, it helped to become a global juggler with more than 8,800 locations and more than $ 1 billion in sales.
“I’m in love with franchising” says. “If my parents had made this model with this model, it would be a gift while giving. Franchising provides network and independent business owners often lack.”
Today, Dickison CEO and Home Assistants President Home Care, a brand in 489 Entrepreneur2025 Franchise 500. He joined more than a decade ago and his personal mission and professional experience adapted without problems. Recently, he was recently appointed to the Board of the International Franchise Association – one of the 16 new members elected in 2025 – a career built on innovation, empathy and impact.
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“Our work is to explain their stories and then provide the necessary support.”
Dickison’s groomed connection has been a lifetime. Like a young girl, he supported his family with his family, including strokes, cancer and heavy health problems with serious health problems. He lived in the house for 18 years after a number of strokes that cared by his grandmother’s family. Today, Dickison, by helping the hospitable care at home for your mother-in-law, Dickison is once again killed.
“Although I did it for a living, it is still difficult when he is in his family,” he says. “But it reminds us that for most people, this is their first experience. Emotional, extreme. Our work allows them to tell their stories.”
This is a mixture of the empathy and entrepreneurship driver, a distinguished leader in the franchising space. In addition to Blockbusta, which was to the National Director of Franchising operations, he was the vice-president of franchise services in Sylvan Learning, the President of the American Board and the Women of the Women’s Franchise in the Women’s Franchise Committee.
Since the first IFA Convention, the number of women in the industry was exponented. “In my first performance convention, there were probably 30 women in the room,” says Dickison. “There are hundreds today and it was incredible to watch this growth and play a role inside.”
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“We must protect this model and facilitate the development of franchisees.”
Now as a member of a newly selected board, Dickison, the subject of advocacy – MPs, consumers and communities are indeed informed that franchising is actually. “These are not huge corporations; these are local businesses,” he says. “We must protect this model and facilitate the development of franchisees – the lack of improvement of unnecessary red tape or equity.
This mission is deeply resonance with the IFA’s wider branch. As the franchising industry increases regulatory testing and widespread incorrect thoughts, Dickison’s voice brings both reliability and compassion. Ten years of experience – like a franchise leader, caregiver and lawyer – justify the experiment, not only from a policy point of view.
“Emma’s experience and franchising will help the Union to raise the union into new levels, as we can further support our members, members and local communities,” Matt Haller, President and CEO, said.
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Dickison continues to push for innovation in home assistants. Under his leadership, the company launched a carED-4 program, traditionally in the field of technology, traditional home-of-home care, health challenges and nutrition support. He helped manage the brand with a pandemic, working with state and federal leaders, all of the home care and was considered important in Washington, DC
He says “strongly out”. “Covid-19 put home care on the map. It showed how important it is and how good it could be.”
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