Eating replacement, such as shaking and nutritional rod, has long been a popular DIY option for American diets. Retail non-prescription appetite suppressants such as fat burners and other dietary tablets are also popular. Both products are easy to obtain, cheap and non -portable significant side effects.
Eating companies in 2023-2024 lost $ 1.5 billion, most of the loss of GLP-1 drug boom, Medifast. In response to this, some meal substitutes have added GLP-1 drugs to their programs to put themselves in a new future. High protein eating supplements have been placed as a complement to weight loss drugs.
This market has been quite well and is still growing.
What do you need to know about the US eating exchange
- Market size and growth: The American meal exchange market estimates that in 2024 it was worth $ 5.1 billion, which increased to $ 5.29 billion this year.
- Main segments: The eating exchange sales was $ 3.0 billion, and sales of retail appetite suppressants were $ 2.08 billion in 2024.
- Decrease in sales: Most of the $ 1.55 billion sales lost in 2023-2024 were attributed to the lower revenues of Medifast.
- Consumer use: Eating replacement remains popular weight loss diy option, as they are easy to obtain, has no side effects and relatively cheap.
- Positioning Pivot: Eating supplements are placed as a supplement to GLP-1 drugs to retain muscles due to their high protein content.
- MLM channels: Multi -level marketing companies are very active in this market. Medifast’s 2024 sales were $ 602 million, with Herbalife $ 567 million. The Atkins Line generated $ 492 million by Simply Good Foods. MLM channels account for 32% of all meals.
Where can you know more
For more information, be sure to read the new meaning of MarketData LLC The American Eating Exchange Market: Retail and Multi -level channels– This updated analysis is the most comprehensive investigation of the United States’ Eating Market, published by anyone worldwide.
About the author: John Larosa is president of Marketdata LLC and author of the 100+ industry and market research. His research appears on the most popular media, including ABC, CNN, FOX, ForbesTo USA todayTo The Wall Street JournalTo The New York Timesand various commercial journals.