Small business sales in the United States increased slightly in April, according to the latest Fiserv Small Business Index, published by Fiserv, Inc. (NYSE: FI). The seasonally adjustable index increased by 151 to 151, and more than 0.4% increase in sales and increased by 3.2%.
The report emphasizes a turn in consumer behavior, as buyers prefer the necessary goods and services when retrieving their arbitrary costs. “Consumer expenses are firmly firmly in the market, the market, budget consumers, for driving, the budget conscious consumers seem to be driving to adjust their money. “The necessary small businesses, including shares and groceries, saw strong gains in the month; careful expenditures, including travel and retail parts, continue.”
The increase in operations in operations in April-year-years – in 2024, despite the strong comparative numbers of the same period in April 2024, up to 2.4% to sales in April 3.4% in April 2024.
Services in sales
The services continued to exit the goods in April, in 2025 in accordance with a trend. More than more than since the year, the average increase in 3.2% increased from 3.6%. Professional services (+ 5.0%) and outpatient medical assistance (+ 4.2%), while spacing and transit and transport (-1.9%) were seen in the leading service categories.
In the monthly, surface transport (+ 4.1%), insurance (+ 2.7%), rent and lease (+ 7.1%) sent the highest growth. Placement services decreased by 0.6% after strong growth in March (+ 3.7%), indicating the reduction of consumers.
Food trends show consumer caution
Restaurant sales in small enterprises increased by 1.8% per annum, but decreased by 0.1% compared to March. Despite a modest increase in foot traffic (+ 0.6%), average ticket sizes, a sustainable trend of valuable consumer behavior decreased by a long time since 2024.
The retail sector sees mixed results
Retail sales increased by 2.2% compared to the annual comparison with plain growth in transactions (+ 0.1%). Grocery (+ 7.0%), clothing (+ 5.3%) and building materials / garden supplies (+ 4.6%) Annual retail increase. Gas stations (-4.1%) and health and personal care retailers (-1.9%) in the decline.
More than a month-month, retail sales increased by 0.2%, transactions and ticket sizes increased by 0.1% each. The strongest growth came from gas stations (+ 1.5%) and building materials / garden supplies (+ 1.0%). The inclusions were recorded in general goods (-2.6%) and sporting goods (-1.5%).
About the index
The Fiserv Small Business Index is a measure of small business performance in the United States, which is taken from real outlets between about 2 million enterprises. Checks operations carried out in cash, card and store and online. The index is estimated in 2019 and includes the sector information, 16 sectors and 34 sub-sectors offer concepts with special filters based on regional and industry classifications.
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