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Mike Burns became the CEO Director-General, and he came to the first day of getting started. There was only one problem: no one told him that he was an office.
“I show up in DC and I am like WAm I going here?“Reminds me of.” They send me to a address. It’s just a restaurant. “
But the burns would not want another way. “Beauty and pizza [is] This is everything about the restaurant, “he says.” The people. Vibe. You can’t get this in an office. “
But the thing he entered was not a brand that develops only a few pinch. The transactions are not eligible, culture slipped and once a passionate customer base slipped. Thus, what the new General Director did what the new General did. Got a tattoo.
Years ago and pizza offered the first 100 people who wanted to beat the brand ampersandu for a year, which offered free pizza for a year for a year. Once a one-time propaganda seemed to be something else when a propaganda stunt was burned. On the first day, 2,700 people signed.
“And when you know it,” he says. “The brand was still there. People were not just customers. They were a believer.”
Burns rolled the arm and there is a goal that is hard to miss the beat.
Loyalty appeared beyond the ink. Some fans even closed the knot in node and pizza stores – literally. On the Pi Day (March 14), the brand, the dough, the dough was married in weddings where the pizza enjoys.
“People got acquainted with AT & Pizza, they deal with AT & Pizza and they married at a horse & pizza.” “It’s more than food. This culture is.”
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Since the inside
Of course, the number of tattoos or weddings cannot make slow ticket times or a faded purpose. Burns focused on two things: culture and performance.
The first step? Clearing and introducing most of the upper management. “I’m not interested in the Cezu-Razat” says. “If you know a line in the middle of the night, I care.”
He hired a VP operations with scoring tattoos in accordance with the Brand’s Vibina and Pizza manufacturers. Suddenly, the management did not observe the front line; It was a frontier.
The team brought back loud music, sharpened the quality of food and leaned the company’s most will. Exhibition A: Dickle, when a supply chain manager left a meeting, a dill acid pizza.
“We held a free Dickle Pizza, we held a mascots around DC.” “Abe Lincoln, with a Mohawk. Ben Franklin with neck tattoo. It was chaos. But the right kind.”
Structured the executive team as a modern basketball staff: There is no harsh position. The headlines were available, but the HR leader also missed marketing stunts. This was located at the General Ops Conferences. It burns with a shirts and a back hat, which is not returned to the corporate formality and signaling the franchisees, where the pizza does not return to corporate officials.
Their first management meeting became a tense dispute. Burns took it as a good sign. “You are not ready to play until a battle in battle,” he says. “The same is going here.”
The convincing room for seizing the job was not the entrance room. He was talking to a bartender who saw him and Pizza shirt.
“The best f *** pizza in DC.” “But he lost the edge.”
It was true. Honesty, burners believe, the most valuable currency of hospitality. “We lost our way before Covid-19,” he says. “And during the covig? But when did the brand have almost 3,000 people signed in your brand? This is not a nostalgia. This is a second chance.”
Pays second chance. Customer climbs traffic. Home-home adjustments from the team’s food quality to the ticket period are strong. And first of all, the energy that built and the pizza was back.
They say “we don’t try to be safe.” “Safe pizza does not receive tattoos. Or the host weddings.”
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Related: A loyal customer asked him to provide an event. Now runs over 1000 years a year.
Mike Burns became the CEO Director-General, and he came to the first day of getting started. There was only one problem: no one told him that he was an office.
“I show up in DC and I am like WAm I going here?“Reminds me of.” They send me to a address. It’s just a restaurant. “
But the burns would not want another way. “Beauty and pizza [is] This is everything about the restaurant, “he says.” The people. Vibe. You can’t get this in an office. “
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