Meditation in America has become more mainstreamTo The interest in the epidemic is soaring for applications such as calm and headroom. Meditators return to personal courses for nonprofit meditation centers, but virtual courses are now more widespread.
It is estimated that 36 million American adults are now meditating. The typical meditator is a middle-aged woman, highly trained, non-Spanish white, meditates in Western American consumers because of stress management and mental health, less for mental enlightenment.
The only option in the past was to take a costly meditation course for $ 1400 in four days for $ 1,400 or go to a Buddhist temple for two hours at a time. This has changed as virtual courses and applications made access to and cheaper access.
The 6 most popular things you need to know about the meditation market
- Market size: The US meditation market estimates it is estimated at $ 2.4 billion in 2024, which will increase to $ 2.8 billion by 2028.
- Nonprofit meditation centers: It is estimated that 990 meditation studios or centers are located in the United States, mainly non -profit organizations. Their average annual revenue generated $ 250,000 and generated $ 247 million in 2024. They return to normal operations but contain more virtual courses. However, non -profit centers are less funding from donors due to the economy.
- The yoga relationship: The nation’s 12,400 yoga studios are estimated to offer 25% of meditation lessons and estimates that they generate $ 112 million in revenue.
- Meditation applications: There are at least 2,500 mediation smartphone applications now on the market. Meditation applications, websites and online courses are estimated to generate $ 517 million a year. However, the use of Appsk for meditation fell from the 2022 pandemic peak.
- Competition: Marketdata states that 312 US meditation centers are operated by three non-profit organizations: Kadampa Centers, Transcendental Meditation ™ and Shambhala Centers. There are very few nonprofit meditation centers and the market is mature for investments
- Consumer demand: Marketdata estimates that the average meditator spends $ 286-480 a year on meditation classes, books, applications, online courses and supplies, while the typical yoga user spends $ 500-1000. The 36 million meditators are estimated to use 12% of a class that is offered by a meditation center, the Yoga Studio or the practitioner – 4.4 million people.
Where can you know more
For deeper information, make sure you read the new report The American meditation market Created by Marketdata LLC, which It explores the causes of increasing demand, non-profit and non-profit centers, key actors, customer demography, operational insight and yoga studios, as well as pandemic and recovery trends. The report also includes market size and growth data, forecasts and analysis of detailed segments.
About the author: John Larosa is president of Marketdata LLC and author of the 100+ industry and market research. His research appears on the most popular media, including ABC, CNN, FOX, ForbesTo USA todayTo The Wall Street JournalTo The New York Timesand various commercial journals.