https://mortifiedcourse.com/d/mAFJz.d/GSNUvEZyG/Ul/Kermv9Lu/Z/UzlakCPkTQYT0/MsTLcO1cN_z/M-toN/jIQcxONiz/U/3lN/AH
Apple and Tbwa / Media Arts Lab is one of the longest, most successful partnerships in the most successful partnership between the 28-year contact, brand and advertising agency. And it’s not so close to slow down.
Apple won the creative market engineer of the year in Cannes Lions in June and the Tbwa \ Media Art Laboratory Global CEO Katrien de Bauw and Global Senior creative officer Brent Anderson, I thought the two companies worked to continue the magic.
Subscribe Fast company Award to watch the video interview:
- Guided Principles that determine 28-year partnership with TBWA / Projects Apple
- Neither de Bauw and Anderson believes that the most important element of the relationship that produces great work
- How to translate complex topics such as agency, privacy
- Why does that viral pedro Pascal short film, each project involves trying to do for Apple