If you choose to sell on Walmart Marketplace, you will expose your products to a large, diverse customer base, increasing visibility and potential sales. Walmart’s powerful e-commerce platform enables streamlined inventory, order management and fulfillment processes. With flexible options like Walmart Fulfillment Services or self-shipping, you can tailor logistics to your business needs. Plus, participating in Walmart’s trust-based relationship with its customers can increase your credibility, ultimately increasing customer loyalty and repeat business.
What is Walmart Marketplace?
Walmart Marketplace is an online platform that allows third-party sellers to offer their products alongside Walmart inventory. Among the best online marketplace options, it aims to provide customers with a wide variety of products while also giving sellers a chance to reach a large customer base. Sellers simply list their products on the platform, and when a purchase is made, Walmart handles order processing and customer service. Sellers can sign up directly through Walmart, but the retail giant also recently opened up to Shopify sellers through a brand partnership.
Benefits of joining Walmart Marketplace
Joining the Walmart Marketplace has several key benefits that can help sellers scale and manage their businesses more effectively. A broad overview of the benefits of selling through Walmart’s online platform:
- Access to a Large Customer Base: Walmart has millions of customers visiting its online store every day. You tap into this massive audience by selling on their Marketplace, potentially increasing sales.
- Increased Product Visibility: Your products will be listed next to Walmart’s own inventory. This provides a fantastic opportunity to increase the visibility of your product and increase your sales potential.
- Handles order processing and Customer Service: One of the main advantages of selling on Walmart Marketplace is that they handle all order processing and customer service. This frees up time for sellers to focus on other aspects of their business, such as product development or marketing.
- Reliability and Trust: Walmart is a well-known and trusted brand. By selling on their Marketplace, you gain instant trust because consumers generally feel more comfortable shopping on a platform they trust.
- Streamlined Returns and Refunds Process: Walmart Marketplace handles returns and refunds, saving sellers from dealing with these often complicated processes. This can help reduce administrative tasks and allow businesses to focus more on their core operations.
- Fulfillment by Walmart: This service allows sellers to store their inventory in Walmart’s warehouses. Walmart handles storage, packaging and shipping, which can be a huge convenience for sellers.
- Broad Categories: Walmart Marketplace covers a wide range of product categories, allowing a diverse group of sellers to aggregate and sell their products.
- SEO benefits: Products sold on Walmart Marketplace generally get higher rankings in search engine results, increasing the online visibility of your offerings.
- International Exposition: Sellers on Walmart Marketplace can be exposed to international customers. This can help sellers expand their business globally.
- Competitive Pricing: Walmart is known for its competitive prices. Marketers can use this understanding of value for money to attract customers who are more price sensitive.
In summary, the advantages of selling on Walmart Marketplace make it a worthy idea for online retailers looking to expand their reach, streamline operations, and take their business to new heights.
Key Product Categories: What are the best things to sell at Walmart?
Researching the right product categories can significantly impact your success as a seller when it comes to selling on Walmart Marketplace. The best selling categories are:
- Electronics
- Household appliances
- Toys
- Children’s Products
- Health and Personal Care
- Kitchen & Dining
- Fashion
- Pet supplies
- Sports and outdoors
- Home improvement
- Office and School supplies
- Beauty and Personal Care
- Car
- Home Decor
- Jewelry and Watches
- Books, Movies and Music
- Furniture
- Crafts and DIY
- Banquet and Event Supplies
- Baggage and Travel
Selling on Walmart Marketplace: A Step-by-Step Guide
Whether you’re an established seller looking to expand your reach or a newcomer eager to take advantage of new opportunities, this step-by-step guide is designed to guide you through the entire process…
Walmart is set to join Marketplace
Before you can apply to be a seller on Walmart Marketplace, there are some requirements that you must meet first.
- Business information – Collect key business details such as legal name, address and product information to facilitate the application process.
- Form W9/W8 and EIN Approval letter from the Treasury Department – Submit the required tax forms (W9 for US sellers, W8 for international) and obtain an Employer Identification Number (EIN) for verification.
- Product GTIN/UPC Codes – These barcodes are used to track inventory within sales software and logistics tools.
Apply to become a Walmart Marketplace Seller
Getting started as a Walmart Marketplace seller is an exciting opportunity. Follow these steps to apply and join the platform:
- Filling out the Walmart Seller Application – Fill out the Walmart Seller application with accurate business information and product details. Submit the necessary documents and verify your identity.
- Walmart Retail Deal – Carefully review the Walmart Retailer Agreement. Understand the terms of sale on the platform, including commission fees, return policies and performance metrics.
- Confirmation Awaiting – After submitting your application, you will have to wait for Walmart to review it. The approval process can take anywhere from two to four weeks. During this time, focus on preparing your inventory and business operations to ensure a successful start when you sell on Walmart Marketplace.
Setting Up Your Walmart Seller Account
Once approved, it’s time to start the process of creating your Walmart seller account. Follow these basic steps to get started and start selling:
- Registration – Get started by signing up for a Walmart seller account. Provide accurate business information and set up login credentials.
- Listing Your Products – Create attractive product listings with clear images, detailed descriptions and competitive pricing. Organize your inventory efficiently.
- Finalizing the details – Review and finalize all account details, including shipping settings, payment methods, and customer service policies. Make sure everything is set up correctly for a smooth selling experience.
You launch your Walmart Marketplace Store
With your initial account setup complete, it’s time to launch your store. A few last minute things to keep in mind:
- Test Orders – Run test orders to ensure your store is running smoothly. Check your inventory, shipping methods and customer communication processes.
- Monitor and optimize – Monitor your store’s performance closely. Track sales, customer reviews and product ratings. Use data insights to optimize your strategies and increase sales.
| step | Assignments |
|---|---|
| Walmart is set to join Marketplace | • Collect basic business information such as legal name, address and product information. • Submit the required tax forms (W9 for US sellers, W8 for international) and obtain an Employer Identification Number (EIN) for verification. • Get Product GTIN/UPC Codes to track inventory. |
| Apply to become a Walmart Marketplace Seller | • Fill out the Walmart seller application with accurate business information and product details. • Review and accept the Walmart Retail Agreement. • Wait for Walmart to review and approve your application. |
| Setting Up Your Walmart Seller Account | • Sign up for a Walmart seller account. • Create and organize your product listings with clear images, detailed descriptions and competitive pricing. • Review and finalize all account details, including shipping settings, payment methods, and customer service policies. |
| You launch your Walmart Marketplace Store | • Place test orders to test the functionality of your store. • Monitor your store’s performance, customer feedback and product ratings and use these insights to optimize your strategies and increase sales. |
Requirements for Selling on Walmart Marketplace
There are some important requirements that must be met before entering the Walmart Marketplace. Sellers must register for a seller account and ensure that their products meet Walmart’s quality standards. Providing excellent customer service and adhering to the platform’s policies are also critical to a successful sales experience.
Navigating Walmart Fulfillment Services
Now that you’ve successfully started your journey as a seller on the Walmart Marketplace, let’s explore the benefits of Walmart’s Fulfillment Services and how you can maximize their potential.
Understanding Walmart Fulfillment services
Walmart Fulfillment Services handles warehousing, picking, packing and shipping. This streamlines the logistics process, allowing sellers to focus on growth.
How to Use Walmart Fulfillment Services for Your Business
Sign up for the program and ship inventory to Walmart fulfillment centers. When orders come in, Walmart handles storage, packaging and shipping, ensuring efficient delivery to customers.
Understanding Business Tax for Walmart Marketplace Sellers
When it comes to business taxes, you need to understand your responsibilities for collecting sales tax, income tax, and taxes and remitting them to the authorities. A clear understanding of these tax obligations ensures smooth transactions and keeps you compliant with the law, giving you the confidence to navigate the market successfully. When in doubt, consult a tax professional.
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Frequently Asked Questions: Selling on Walmart Marketplace
What is the Walmart Brand Portal and how is it useful for Small Businesses?
The Walmart Brand Portal is a valuable tool for small businesses that offers a seamless brand experience. It helps sellers manage their brand assets, create an attractive storefront, and gain customer trust.
What are the tax considerations for international third-party sellers on Walmart Marketplace?
Tax considerations for international third-party sellers include understanding VAT, customs duties and import/export regulations. Compliance with tax laws is critical to avoid legal problems and ensure a proper sales process.
Can you sell products in physical Walmart stores as well as Walmart Marketplace?
Yes, you can sell products in both physical Walmart stores and Walmart Marketplace at the same time. This multi-channel strategy increases your customer reach and increases brand visibility.
What is the Pro Seller Badge on Walmart Marketplace?
The Pro Seller Badge is a recognition for top performing sellers on the Walmart Marketplace. Earning this badge means reliability, excellent customer service and high-quality products, increasing customer confidence in your brand.
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