New year, new financial outlook?
A recent Statista survey of 1,050 Americans singled out one New Year’s resolution above all others: saving more money. One in five US adults have decided to save more by 2025, making it the most popular goal overall.
Meanwhile, 19% of adults decided to eat healthier, 17% to exercise more, 15% to lose weight, and 14% to spend more time with family and friends.
Related: 4 marketing triggers you need to build now to power your New Year
Another study by research and analytics firm YouGov surveyed more than 1,100 Americans this month and found similar responses. Saving money was once again the decision chosen by the majority of survey respondents, with 26% choosing it, followed by physical health at 22%. Paying off debts is popular with 13% of respondents.
A third survey conducted by the American Psychiatric Association (APA) and emailed to Entrepreneurship looked at the emotions that fuel decisions.
APA research shows that Americans are most worried about their finances heading into the new year, with nearly three out of 2,200 respondents (58%) surveyed in early December saying they are very or somewhat worried about their personal finances.
Related: This One Japanese Word Changed How I Approached My New Year’s Resolutions – How It Can Help You, Too.
This is compared to 45% who expressed concern about their physical health.
“A new year brings with it new opportunities, but also renewed concerns about very important issues that affect our lives,” said Marketa M. Wills, MD, MBA, APA CEO and Medical Director.
The APA survey also found that 38% of respondents have made personal financial decisions for 2025, up 4% from the previous year. In comparison, 25% made social/relationship goals and 25% made dietary decisions.
Related: The Year-End Marketing Checklist That Helped Us Triple Our Annual Revenue Growth