What is the characteristic of a particularly strong one? the brandand what lessons can be learned from those qualities?
These answers are provided by the Young Entrepreneur Council (YEC), an invitation-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and create tens of thousands of jobs.
1. You are always evolving
“Having consistency and a clear message is great, but what makes it better? the brand which is continuously evolving. Comparing Apple and Nokia is a great example of this. Apple has never been content with just one current trend or product that works well. Nokia was the best phone of its time. Unfortunately, they settled in and never got a chance to develop.”
Fritz KolkolABN Circle:
2. You’re obsessed yours Customers:
“No matter what product or service you sell, it all comes down to serving people, because they are the bottom line. your business. They are the force that keeps you going. All of them your efforts should be directed your customers. Whenever you decide to change or transform your the brand somehow you have to make sure you’re still going to be able to deliver the best customer or user experience.”
Solomon TimothyOneIMS:
3. Are you genuine?
“A feature of any strong the brand is authenticity. A: the brand which is not real in the eyes of consumers, cannot respond. Even extremely strong brands developed by people who may seem inauthentic are actually authentic in that they ultimately accurately reflect the curator. the brand. While building your the brandunderstand who you are and what you are, and accept it.’
Adam MendlerThe Veloz Group
4. You know how to tell a great story
“People are natural storytellers. The act of storytelling strengthens social bonds, instills values, and acts as a powerful means of bringing. your the brand to: life. Not strong the brand will know who their audience is and create a story they most identify with. Efficient the brand the story will show what you do and how you do it, and make the audience a part of it your history too.’
Shu Saito, Godai Soaps
5. You have a consistent presence
“The key characteristics of successful brands are that it is competitive, distinct, includes passion and is consistent. Don’t be afraid to step outside the box. Make sure that the brand expressed in all marketing materials. Show some emotion and make sure the brand continues to resonate your loyal customers.”
Andrew SchrageMoney Crashers Personal Finance
6. You have an emotional connection yours Customers:
“Strong brands are designed around emotions. They capture our hearts and inspire our souls. The best brands of all time do this in a variety of ways, formats (visually, through storytelling, etc.) and spaces (online, in person, or somewhere).
Amber Anderson, Tote + Pears
7. You’ve embraced the lifestyle
“Okay the brand goes beyond its products and encompasses an entire lifestyle. Red Bull is a great example of this philosophy in action. their energy drink in a market crowded with competitors the brand defines itself by embracing extreme sports and an adrenaline-seeking lifestyle. Figure out the type of person or hobby that matches your company’s products or services and add it your the brand!”
Bryce Welker, Crush The CPA Exam
8. You act with integrity and honesty
“In the information age, customers are more attracted to brands that put people before profits. For example, many popular businesses aim to promote more responsible consumer habits by producing better quality products that are affordable and durable, while others encourage toxic consumerism with fast disposables.”
Firas Kitaneh, Ameryslap
9. Do you give back?
“Strong brands have a philanthropic department dedicated to giving back to the community, the country or the world. Some of these brands will even tie their philanthropic efforts into their mission statement, helping to create a larger vision for their company.”
Jared AtchisonWPForms:
10. You offer great value and great service
“A feature of a particularly strong one the brand always based on how he treats his customers and the value he offers the product. Any the brand may come with a catchy name, logo and other branding assets, but what separates the winners from the losers is the quality of the actual product/service they sell and how they treat and nurture their customers.”
Jared WeitzUnited Capital Source Inc.
11:00. Are you constantly innovating?
“The brands that stay relevant over the years are the ones that last changing. Software companies come up with updates and new features. Brick-and-mortar businesses are updating their ordering systems, product offerings and their facility atmosphere. While the core of the business and the unique benefit remain the same, the experience continues to evolve.”
Brian Greenberg, True Blue Life Insurance
12. Do you live? yours Core values
“Strong the brand is one that follows its core values and communicates them to both its employees and customers. Being consistent in this message and modeling it for employees will create a the brand it is strong. An example is American Express, which ranks customer commitment, quality and integrity among its core values and is known for excellent customer support and service.”
Vincenzo Villamena, Online Tax
13. yours Brand: It is timeless
“Okay the brand it is untimely. It can last from generation to generation without changing the core message too much. If you look at Coca Cola, one of the best brands in the world, their name, colors and labels are as relevant today as they were in the early 1900s. OK the brand can always stand the test of time. Avoid trendy words or phrases that are around today but may be gone tomorrow.”
Andy Caruzza, FenSens