Is your social content reporting up to scratch?
This is a question that needs to be answered, but many marketers and entrepreneurs focus more on producing content than how good it is.
Sure, your content needs to be engaging, but that shouldn’t come at the expense of time spent analyzing its performance and finding out why it’s engaging.
It’s a common mistake I see when coaching my clients on The Social Cliq. Too much time is spent creating content and not enough time is spent tracking performance.
Regardless of industry, I encourage all of my clients to dive deep into Instagram analytics to help determine what’s working, what’s not, and what future content should look like.
Analytics cannot be swayed by superiority. The results are completely objective and show you exactly how your audience is (or isn’t) interacting with your brand.
In this article, I’ll break down everything you need to know about tracking Instagram analytics, so make sure you don’t leave any quick wins or improvement opportunities on the table.
Why is Instagram Analytics so important?
Before we get into the lessons, it’s worth mentioning why reviewing your Instagram analytics is so important. After all, you probably have enough on your plate before adding another task to your seemingly endless to-do list!
Time spent reviewing Instagram analytics may seem like a waste of time in the short term, but it will actually save you time in the long run!
Think of the savings you’ll make creating content that statistically never hits the mark, or the time saved to produce content that performs just as well without heavy editing.
A proper Instagram review process will ensure a smarter use of your time and make your social strategy more efficient and effective.
Don’t skip: 27 expert tips to get 10k more followers on Instagram
What are the best metrics within Instagram Analytics?
- Follower Growth: Attracting new community members to your account? By tracking follower growth within Instagram Analytics, you can understand the impact of your brand awareness campaign.
- Engagement Rate: How many likes and comments do you get on posts? After all, there’s no point in having a thousand followers if only five people engage with the content you create.
- Stores: This feature shows the number of people who remember your content, which is especially important for educational and shopping content. Savings is a great way to keep potential customers coming back to your content in the future. Think of it as a shopping cart for Instagram.
- Impressions and Video Views: It measures how many people are delivering your content and how many people are actually watching it.
For Instagram Stories
For any Instagram Stories, you should focus on engagement with elements within the story, such as polls or questions, the number of people watching the content as a whole, and the number of people clicking on your stories to consume the content.
Where can you find Instagram Analytics?
Start by clicking on your Instagram profile page before tapping on the three lines in the top right corner.
- From there, click on the “Notions” button and select the date range of your choice.
- From this page, you can see the number of accounts your content has reached, the accounts you’ve engaged with, and the total number of followers.
- You can also see which pieces of content you’ve posted in a selected time frame, highlighting which performed the best.
Continue learning: How to use Instagram for Business to achieve your goals
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