The opinions of the entrepreneur are expressed.
Your domain name is doing more than direct people to your website – this is your digital first impression. Trust builds, enhances search image and often turns one of your most powerful brand assets.
Let me show you what seems to you in the real world.
One of my clients leads $ 1 million e-commerce. For years, they have been operating under a decent but not forgotten domain. After a long conversation, they took exactly Match.com for $ 150,000. During the year, the increase in 32% of transport, conversions increased by 18%, the income of about $ 300,000. He was paid for himself to raise a single domain.
I have spent more than $ 1 million in a domain in my own business. It was not empty – the strategy was. This investment, branded capital, input traffic and repaid many strokes in the reputation.
If you are seriously approaching a business, you should burn your domain as an asset, not later, not actively. If the name you want is already taken? There is a playbook for this.
Related: 8 items to be taken into account when choosing your domain name
Step 1: Understand whose owner
Start with the search using tools like ICANN search or domaintools. If you are a public, you will see the owner’s information. If it is personal, you can often contact them through domain markets or brokers.
Then, visit the domain:
- If an active workplace: Wait a tough talk.
- If parked or covered in ads: Sold.
- If it is redirecting in another place: This strategic value – a strategic value for brand or SEO.
Also, check the trademarks via USPTO or Wipo. Legal issues can even break the best plans.
Step 2: Evaluate the value
Domain prices vary wildly. Here’s the most costs of effects:
- Upper level domain (TLD): .Com prevails.
- Keywords: The accurate matches in competitive industries are managing the price.
- Wet: Old domains often carry the seo.
- Traffic / backlinks: A domain of existing links or organic traffic is more valuable.
Use tools such as Godaddy Ralance, estibot and nambio for comps – but do not forget your calculations. True sales information is better.
Step 3: Reach the right track
Short and down pressure your first message:
Hi [Name],
I am interested in expanding [domain.com]. Would you be open to the discussion of potential sales?
The best,
[Your Name]
Avoid not to multiply your work or explain what you want – it simply increases the price.
If you don’t hear it back, follow a week later. Many domain owners miss your first email or unknown shipping as spam or filter.
Related: Domain Name and not to do
Step 4: Carry out smart talks
Start under the market but not as sensitive. If the value of a domain is around $ 10,000, consider the opening with $ 3K $ 4K. Justify your offer with comparable sales or industrial trends.
If the seller number is high, explore the options:
- Sensation: Many owners are good with pay plans.
- Pack: Ask if they have related fields you can buy together.
- Quickly close bonus: A small supplement for faster transmission, often sweetens the deal.
Step 5: Use a broker (when you give meaning)
If negotiations are stallive – or the premium price is a way outside your comfort zone – a broker can help.
A good broker keeps your personality anonymous, how to evaluate the domains and often get better. They will usually be reduced by 10-20%, so pull against the time you have time and effort.
Step 6: Lock safely
Use a valid escrow service such as Escrow.com after agreeing to a price. They hold the funds until the domain is transferred to the registrar and on behalf.
Check whose or registrant’s dashboard is completed before leaving the payment.
What to do if not for sale?
If the owner won’t sell you don’t have options:
- Warning In the market as Godaddy auctions.
- See for the duration of use – Some domains fall when the owners forget to update.
- Try alternate extensions (.Co ,.io, etc.), but use caution – especially if .com is activated.
- Rebrand creatively. Some of the strongest brands there were not an open choice.
Last Thoughts
Buying a domain – one of the especially taken – perseverance, research and sometimes cashed cash. But when properly done, it is one of the smartest long-term brand investments you can do.
I received the domains for 2000 and $ 1 million. In both cases, return came from something: the effect of work.
Your domain is not just a URL. This is your first impression, a brand foundation and a significant signal.
Count.