Trying to drive traffic to your website is harder than ever.
With more and more content to compete with, it feels like there’s no single approach that can get people to your website.
And actually, there isn’t!
But each has a combined approach that will grab your attention with its unique creative abilities.
Here I will tell you a few methods that you can try to attract new customers to your website. Some you’ve heard of, some are a little more “creative” for startups looking to establish themselves in the market.
Key Takeaways
- Make it more user-friendly:
- Chat with a competitive audience:
As you already know, attracting customers to your website is important. After all, how else are they going to get through the incredible purchase funnel you’ve created?
With that in mind, there are four different ways to do this.
Make it more user friendly
First, you need to make sure that your site is as user-friendly as possible. This may sound obvious, but you’d be amazed at how many websites I’ve seen that load very slowly, have broken links, and pages that aren’t well optimized for users.
Some marketing experts will tell you that you need to optimize for Google, but you really need to optimize for your users.
For starters, not all of your traffic will come from Google, so your site needs to be set up to accommodate users who find you from other avenues.
Second, optimizing for users is optimizing for Google! Of course, Google values certain keywords in certain places, but its main metrics are user experience, such as time spent on site, users clicking through to other pages from your home page, etc.
So, the first thing you should do is to do a complete audit of your website, from your customer’s shoes. Click on an ad, imagine trying to learn more or make a purchase, and record the experience.
Build your email list
Another way to get more people to your website is to build your email list. That way, you can reach out to people when new content to consume, new products for sale, or ongoing cycles are offered.
However, people aren’t going to join your email list because you tell them to. After all, many people are bombarded with emails every day, so it’s not easy to add another email sender to their list.
People don’t want to part with this information unless they absolutely have to, and for good reason.
But this does not mean that it is impossible to force them to do so. Take advantage of unique discounts and promotions for registered customers, such as 15% off your first order or ongoing offers exclusive to email users.
You can also create a waiting list that offers unique information, behind-the-scenes, and updates that other non-email clients won’t get before a product launch. This tactic has been extremely successful for other startup entrepreneurs, like Alicia Scott, who went on to grow her business into a billion-dollar business.
Build a lead magnet
Another way to incentivize website traffic is to give something away for free. It can be a digital e-book, a unique guide, or even an in-depth study. Whatever it is, it should be your highest quality content because you can stick it to your various platforms and advertising channels to entice people to come and get something for free.
This action will also ensure that you get more email addresses on your list, which will help with the point above, so it’s a win-win!
But back to my point about content quality for a second. When creating free content, it’s tempting to rush it or just get something out of it. Of course, something is better than nothing, but your lead magnet should really be your best work.
Put yourself in your potential customer’s shoes. They don’t expect it to be that good because it’s free, so imagine how much they’ll appreciate your product or service if you knock their socks off with a fantastically useful resource.
‘If this company is giving it to me for free, imagine what their paid product/service is like!’
Chat with a competitive audience
Finally, don’t be afraid to get a little creative with your competitor’s audience. Of course, you can get a lot of insight by tracking your competition and seeing how they’re getting traffic and attention, but there’s another tactic you can use.
See who is engaging with your competition, make a list, and start connecting with them directly through social media. This will help get your brand name out there and also motivate your target audience to learn more about what you have to offer.
These are the people you want to come and visit your website, so why not go to their place? If they like your service product, they will follow you back to your website from there.
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Need more tips on how to get customers to your website? Or maybe you want a 1-2-1 coach to talk to you about the best business strategies to build your brand? Well, look no further Foundr+! When you sign up for just $1, you’ll get instant access 30+ courses and 1000+ lessons led by top experts. You’ll also join a growing community of like-minded founders. Register here.