Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating … Read more
A common sight around America is that ice vending machines remain a popular business opportunity since so many people need and use bagged ice. Ice machine franchises are simple, no-frills businesses that can be successfully operated without the need for employees or multiple types of inventory. Interested in starting an ice machine franchise but unsure … Read more
Matcha is definitely the drink of the moment. It’s almost impossible to navigate social media without sipping from bright green, glass straws or food containers. In Japan, however, the matcha industry is struggling to keep up with growing demand. “POV: Girls cause match shortage in Japan,” reads one viral TikTok post. The clip shows a … Read more
Irene Chen and Matthew Granby, co-founders of functional luxury bag and accessories brand Parker Thatch, are no strangers to well-timed pivots—they’ve used them to build a business that’s been profitable since day one and is set to hit eight figures this year. . Image credit: Courtesy of Parker Thatch Inspired by Chen’s background in fashion … Read more
Loyalty programs are everywhere these days, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and enhance brand reputation without a large marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to build a … Read more
The role of a Database Administrator (DBA) is more important than ever. Hiring the right database administrator is not just about filling a vacancy; it’s about ensuring your business’s data systems are robust, secure, and scalable. The key to achieving this is understanding how to hire a database administrator who aligns perfectly with the specific … Read more
Have you ever noticed how a certain song can bring back a flood of memories? Maybe it’s the tune played at your first dance or the anthem of an unforgettable road trip. People often think of these musical memories as fixed images of the past. But recent research published by my team and I shows … Read more
While it can help you start a business, act as a personal trainer, and even roast Instagram profiles, ChatGPT has its limitations. For example, ask him to tell you about David Faber. Or just ask who Jonathan Turley is. These names, plus a few others, will cause ChatGPT to issue the error message: “I can’t … Read more