Opinions expressed by entrepreneurial contributors are their own. Big changes are coming in 2025 that could redefine how you sell your business – but are you ready? AI-powered marketing is evolving at a rapid pace, opening new doors for growth and introducing risks that can derail your efforts if you’re not careful. These changes are … Read more
Running a business isn’t easy, sometimes it feels like cash flow issues, competitors, declining sales and declining customer engagement are trying to crush you at every opportunity. Sound familiar? It may be time to consider changing your business model. How do you know when it’s time to make this change? Let’s take a look at … Read more
Recent research by Liquid Web highlights the profound impact website speed has on consumer behavior, brand perception and business revenue. titled Every second counts The study highlights the role of fast-loading websites in driving conversions, building loyalty and maintaining competitiveness in the e-commerce sector. The report paints a clear picture: slow-loading websites can alienate customers … Read more
US donors gave $3.6 billion on Tuesday, the most in two years, according to estimates from the nonprofit GivingTuesday. The Tuesday after Thanksgiving, now known as GivingTuesday, has become a key day for nonprofits to raise funds and otherwise engage their supporters each year since the 92nd Street Y in New York launched it as … Read more
John Cronin, a 28-year-old entrepreneur with Down Syndrome, started John’s Crazy Socks in 2016. The Farmingdale, New York-based company currently sells more than 4,000 different types of socks and has reached a major milestone: more than two million orders have been fulfilled. , according to a report it published on Wednesday New York Post. The … Read more
Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating … Read more
A common sight around America is that ice vending machines remain a popular business opportunity since so many people need and use bagged ice. Ice machine franchises are simple, no-frills businesses that can be successfully operated without the need for employees or multiple types of inventory. Interested in starting an ice machine franchise but unsure … Read more
Matcha is definitely the drink of the moment. It’s almost impossible to navigate social media without sipping from bright green, glass straws or food containers. In Japan, however, the matcha industry is struggling to keep up with growing demand. “POV: Girls cause match shortage in Japan,” reads one viral TikTok post. The clip shows a … Read more
Irene Chen and Matthew Granby, co-founders of functional luxury bag and accessories brand Parker Thatch, are no strangers to well-timed pivots—they’ve used them to build a business that’s been profitable since day one and is set to hit eight figures this year. . Image credit: Courtesy of Parker Thatch Inspired by Chen’s background in fashion … Read more
Loyalty programs are everywhere these days, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and enhance brand reputation without a large marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to build a … Read more