Constant Contact Report Highlights Social-First, Tech-Driven Small Businesses

Continuing contact, new small and medium-sized enterprises (SMBs) reported the ultimate announcement of the latest small businesses that use social media and technology to grow economic problems. The study conducted a survey with 1,600 cmb in the United States, the United States, the United Kingdom, Australia and Canada, which are in operation in five years or less.

The report finds that social media is a dominant marketing tool for early staged entrepreneurs. According to the research, 63% of the new SMB rely on social media as a major marketing channel and 73% of respondents said that both paid and unpaid social media posts are the biggest income driver.

Despite this focus, many small enterprises want to diversify marketing strategies. 33% of the new SMBs consider only 15% SMS marketing, despite an unusual instrument and powerful engagement potential of email marketing.

The new SMBs also turn into artificial intelligence (AI) to facilitate operations and increase marketing efforts. The report is used for tasks such as SMB plan to use the EU for marketing in 2025, content creation (37%), customer data analysis (32%) and individual messaging (31%). In addition, 41% of highly confident SMB owners already use AI to analyze customer data.

“At the moment it is difficult to be a small business, but what is clear from our study, SMB’s spirit, passion and sustainability are still very strong,” said Frank Vella, CEO, CEO is in constant contact. “The newest entrepreneurs are digitalized and understanding that adaptation is not only survival tactics, the growth strategy.”

Although optimism is high, small business owners accept sustainable problems. About half of the new SMB owners feel very confident in working growths for 2025, 55% denotes 55% due to factors such as customers, rising expenses and consumer habits. In addition, 35% believe that economic factors will have a significant impact on their success in the coming year.

Despite these difficulties, 95% of entrepreneurs will re-elect small business owners, they will choose 71% excitement and will feel proud to be part of 57% SMB community.

Continuous contact findings emphasize the compliance of new entrepreneurs because new entrepreneurs include social media and AI technology to growth strategies. SMBs are preparing to play a critical role in helping the developing economic sight of AI and automation, because they are trying to expand marketing efforts outside social media.

“By applying developed technologies by developing, developing any economic technologies to develop social media and develop advanced technologies such as AI, and developing any economic scenery and re-identify what it means.


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