The global cruelty-free cosmetics market was valued at USD 6.2 billion in 2023 and is expected to reach USD 12 billion by 2032, growing at a CAGR of 7.2 percent during the forecast period 2023-2032.
Cosmetics that have not undergone animal testing fall into the category of cruelty-free cosmetics. This label indicates that neither the final product nor its ingredients have been tested on animals.
Growing appetite for personal care products and increased awareness of cruelty-free beauty is expected to drive market growth.
The impact of COVID-19 on the cosmetics industry
The cruelty-free cosmetics industry has undergone significant changes due to the COVID-19 pandemic. The cosmetics industry relies on a complex global supply chain that experienced disruptions due to shutdowns, travel restrictions and factory closures during the initial pandemic. Consequently, there were delays in the production and distribution of cruelty-free cosmetics.
The rise of vegan beauty products
Market growth is driven by increased consumer awareness of the benefits of vegan products. These products are made from natural ingredients, are free of chemicals and are known for their lack of side effects. As consumers become more and more interested in the scientific aspects and ingredients of cosmetics, they are becoming more aware of the potential drawbacks of chemical-based cosmetics and their negative effects on the skin.
In addition, the growing popularity of veganism has prompted manufacturers to invest in research and development, introduce new products and adapt existing ones to meet the growing demand for vegan food. In recent years, the market for cruelty-free (not tested on animals), vegetarian (free from animal by-products) and vegan (completely free from animal ingredients) beauty products has grown significantly. Conventional beauty product manufacturing and testing methods have involved mistreatment of animals such as rabbits, dogs, hamsters and mice.
The importance of personal shopping for FMCG
The offline segment is constantly increasing its market share, which is expected to continue until 2032. Offline shopping formats are excellent at building consumer confidence through product demonstrations. Delays in receiving online shipments present significant challenges to online shippers. Consumers tend to gravitate towards offline shopping formats for products such as fast-moving consumer goods (FMCG) and cosmetics. Leading retailers are actively establishing new stores in both local and regional markets.
Regional dynamics of the cruelty-free cosmetics market
The demand for natural and organic products has noticeably increased in Europe. This trend is primarily explained by consumers’ increased awareness of the potential harm associated with parabens and aluminum compounds found in skin care, hair care and deodorants. Many European consumers now prefer certain brands with natural and ethical ingredients.
Competitive landscape
There is fierce competition on the market for cruelty-free cosmetics, with many domestic and international companies. Prominent players in the industry include Loreal SA, Coty Inc., MuLondon, Billy Jealousy and Beauty Without Cruelty. These companies are actively expanding their global presence by operating in different countries.
Where to find out more
Be sure to check out the comprehensive new report for more information on the market Global Cruelty Free Cosmetics Market Size, Share and Trend Analysis by Factview Research. This report provides details on Cruelty Free Cosmetics market outlook, segmentation, regional dynamics, competitive intelligence and company analysis.
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