Email marketing automation can transform your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even when you’re asleep!
But how?
In this article, I’ll walk you through how email marketing automation can help your brand and what tools you should consider adding to your arsenal.
Is time running out? Here are the keynotes
- Effective email automation can save you a lot of time, allowing you to focus your time and effort on other aspects of your brand.
- By implementing better personalization tactics, you can communicate with your audience consistently and effectively.
- Email automation such as abandoned basket emails and personalized referrals can significantly improve sales.
What is Email Marketing Automation?
First, let’s quickly define email marketing automation. Simply put, email marketing automation is the use of software to send personalized and targeted emails to your audience based on their demographics or actions.
So, for example, if one of your readers added a product to their cart but then never purchased it, your email marketing automation software will send that user a series of timed and personalized emails to convert them to a paid product. customer.
Some of the most common email marketing automations are:
- Abandoned cart emails
- Welcome series
- Browser opt-out emails
- Past customer re-engagement emails
- Sign up for newsletter emails.
The benefits of email automation
So what are the benefits of implementing email automation? Well, there are a few! But some of the most important ones are:
- Saves significant time: Automating repetitive tasks, such as sending abandoned basket emails, can save a lot of time that can later be used elsewhere.
- More effective email marketing efforts: Email automation ensures that communication is relevant to your audience and sent to them in a timely manner without the use of manual intervention.
- Improved customization: Personalization plays a huge role in speaking to your audience more effectively, improving interaction, engagement and most importantly, sales.
- Strengthens customer relationships: Email automation is a great way to nurture leads and ensure customer engagement and repeat purchases in the long run.
- Provides detailed analytics: Automated email campaigns provide excellent insights into campaign performance, helping you refine your strategy and optimize future campaigns.
Tools for email marketing automation
With all these benefits in mind, let’s take a look at five tools you can use to implement effective email marketing automation tactics. I’ve deliberately chosen tools that integrate well with Shopify, as it’s our recommended e-commerce platform.
Clavio
Link: https://www.klaviyo.com/
Price: $0 – $2,300 per month depending on your plan and audience size.
Benefits:
- It is one of the most popular email marketing platforms for e-commerce
- Powerful automation and segmentation features
- Integrates seamlessly with Shopify
The first option on this list is Klaviyo, which is widely regarded as one of the most popular options for email marketing in the e-commerce industry.
There are several reasons for this, mainly its seamless integration with Shopify data and powerful automation, segmentation and personalization features designed to increase sales.
Omnisend
Link: https://www.omnisend.com/
Price: $0 – $1914 per month depending on your plan and audience size.
Benefits:
- Designed specifically for e-commerce businesses
- It offers automation in several email journeys
- Supports SMS marketing and other channels.
Another great option to consider is Omnisend, another email marketing tool designed for ecommerce businesses with a strong focus on automation.
As with Klaviyo, Omnisend easily integrates with Shopify and allows users to create cart abandonment, product recommendations, and more. allows you to create customized campaigns that build a workflow for Omnisend also supports SMS marketing and has a variety of subscription options, so you’ll easily choose which one suits you best.
Hidden
Link: https://www.privy.com/
Price: $30 – $45 per month depending on the plan you choose
Benefits:
- An all-in-one email marketing tool.
- Designed specifically for Shopify stores.
- Powerful automation features with pop-up and built-in forms.
While Klaviyo and Omnisend are fairly advanced tools, some people find the range of tools and options on offer a bit overwhelming.
If so, Privy is a great choice, known for its ease of use and powerful automation features, including cart abandonment emails, welcome series, and cross-selling campaigns.
Another important benefit of Privy is that it includes pop-ups and forms to help you grow your email list.
MailerLite
Link: https://www.mailerlite.com/
Price: $0 – $1900 per month based on your plan and audience size.
Benefits:
- Easy integration with Shopify
- Automation features like personalized campaigns.
- Simple interface and simple price.
MailerLite is another great option with several pricing options tailored for different e-commerce brand owners. This is another tool that easily integrates with Shopify and provides automation features like product follow-ups, personalized campaigns, and cart abandonment emails.
MailerLite has a sleek, simple interface and a simple price, making it a good choice for startups.
Shopify Email
Link: https://apps.shopify.com/shopify-email
Price: Free to install. Additional charges may apply.
Benefits:
- Designed specifically for Shopify
- Simple and easy to use
- Basic automation features
Finally, if you don’t want to worry about integrating an external platform with your Shopify store, you can choose Shopify Email.
It’s Shopify’s native email marketing tool, and while it’s not as feature-rich as some other options, it’s simple to use and integrates directly with your Shopify store, allowing for easy email campaign creation, product promotion, and basic automation features.
Automate your emails and scale your brand today
As you can see, automating your email programs can result in more sales and definitely more time. Time you could use to work on other aspects of your brand!
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Frequently Asked Questions About Email Marketing Automation
What are the benefits of email marketing automation?
Email marketing automation can be extremely beneficial for entrepreneurs as it can help save time, increase efficiency and improve personalization beyond the basic “Hello Name” feature.
Which email marketing automation tools are best for Shopify?
Some of the best email automation tools are:
- Clavio
- Omnisend
- Hidden
- MailerLite
- Shopify Email
How does email automation increase sales for e-commerce businesses?
Email automation has the power to increase sales by providing readers with more personalized product recommendations, reminders to purchase what’s in their cart, and improving customer engagement and loyalty.