The importance of creating engaging and active social media for startups, regardless of industry, cannot be overstated.
When most brands start out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when the cash could be spent on other important areas of the business.
However, with the help of social media surveys and polls, you can quickly develop a list of engaged leads who are ready to interact with your brand.
The best part? They are completely free to create!
Here we will talk about the power of social media polls and surveys and how you can create content that will lead to higher engagement and followers.
Is time running out? Here are the main ways out
- Social media surveys are a great, cost-effective way to generate leads, engage with customers, and encourage social sharing.
- Instagram (Stories), LinkedIn and Facebook are the best social media platforms for surveys and polls.
- Social media quizzes and polls are only effective when designed with purpose.
Social Media Quizzes and Polls: Why Are They So Great?
There can be no disputing the effectiveness of a good social media quiz or poll. Think back to the last time you were scrolling through your news feed when you suddenly came across a question.
You immediately stop, amazed that such a comparison can even be made. Of course the answer is A, right?
“Ok, enter my answer so I can see what others are saying.” you find it yourself.
With just a few clicks, the profile in question has made you stop scrolling, engage with their brand, and emotionally invest in the results.
In just one post, they create interest, provide customization, and offer something fun and easy to share.
Interactive content is one of the easiest and fastest ways to increase the time users spend on your brand’s page, increase engagement rates, and at the same time make your brand more attractive to the social media algorithm gods, thus increasing your chances of being seen by other users. Pages.
Not only that, but each answer on a quiz or survey provides important information about your customers that you might otherwise struggle to gather.
With just a few surveys and polls, you can get a clear picture of who your audience is, what their buying tendencies will be, and what products or services they might want to see from your brand in the future.
The best part? All this is available to every entrepreneur, regardless of your social media savvy!
Conducting Surveys and Surveys across multiple channels
With all that in mind, let’s take a look at how you can integrate surveys and polls into your existing social media strategy:
On Instagram
All of your quiz and survey activity for Instagram should take place on Instagram Stories. Within this feature, you’ll have access to a quick and easy-to-access interactive quiz sticker that lets you create your own custom multiple-choice questions. Whether your customers have questions about the weather or new products, this feature is very easy to use.
A quiz sticker is a great way to ask your audience quick and fun questions, keep them interested, and engage with your brand without asking too many deep questions.
Instagram Stories also has a poll sticker, which is the best option for when you want to ask more “closed” questions to get feedback or preferences.
Need to choose between two colors for your new shorts? Go to Instagram Stories and ask people via a quick poll.
Not only will this help you understand their desires, but it will also make them feel more engaged with your brand and therefore more likely to buy.
While Twitter doesn’t have built-in quiz capabilities like Instagram, it’s still a great platform for conducting polls. While it’s certainly not the most user-friendly platform (thanks, Elon!), consumer interaction is often higher than on other platforms, and survey results can lead to interesting discussions in the accompanying comments.
Use hashtags to increase the visibility of your survey and polls, and respond to participants’ comments to connect with them, increase survey reach, and foster a sense of community.
Facebook doesn’t have a native quiz feature, but it has plenty of third-party apps you can choose from. This allows for more complex and interactive quizzes that can enhance the experience.
It has its own poll feature that you can use as part of a post or story, though engagement for most brands is lower than other social platforms like Twitter.
Final Thoughts
Social media polls and surveys can be highly effective when implemented with plenty of thought and consideration.
They are a great way to build a more engaging audience with fun and engaging interactive content and can help you capture their attention in a sea of digital competition.
Social media quizzes and polls are just one of the many ways to take your brand from startup to prominence.
For just $1, you can get full access to foundr+ for seven days. That means full access to world-class teachers, over 30 courses, and thousands of lessons led by top teachers like 5x multi-millionaire entrepreneur Gretta van Riel for just $1.
Frequently Asked Questions About Social Media Quizzes and Surveys
What are the benefits of using social media tests for my startup?
- Increase engagement by creating engaging, interactive content.
- Create a more engaging audience.
- Collect valuable information about customer preferences.
- Increase brand awareness.
- A cost-effective way to generate requirements.
- Encourage social sharing.
Can social media surveys improve my brand’s marketing strategy?
Absolutely! Social media polls provide real-time feedback from your audience, helping you understand their preferences and opinions. This data can be used to guide product development, refine marketing messages, and improve customer satisfaction.
Which social media platforms are best for quizzes and surveys?
The most effective platforms for quizzes and surveys are:
- Instagram Stories
How do I measure the success of my social media polls and surveys?
Track metrics like participation rates, engagement (likes, comments, shares) and quality of data collected to measure the success of your quizzes and surveys.