VPN.com CEO Michael Gargiulo described a strategic approach to acquiring domain names already registered. Gargiulo, a seasoned entrepreneur and expert in the domain industry, emphasizes that while securing a purchased domain may seem difficult, persistence and the right tactics can often lead to success.
“It’s not uncommon for businesses to find that the domain name they want is already registered,” notes Gargiulo. “But that doesn’t mean you have to settle for a second-rate option. With the right strategy and a little persistence, you can often get the perfect domain with accumulated value and inbound traffic.”
Gargiulo provides a road map for navigating the complexities of domain acquisition, focusing on research, negotiation, and alternative approaches.
- Identify the Domain Owner
The first step is to discover the identity of the domain owner using WHOIS lookup tools. These tools show whether a domain is in active use or just parked. Understanding the owner’s motivations can help determine the best approach to negotiations. - Make a Custom Offer
It is important to develop a compelling, clear and personalized proposal. Gargiulo advises businesses to explain the importance of the domain to their brand and how it will enhance their online presence. He encourages being prepared to negotiate and offering incentives to make the deal more attractive. - Explore alternative avenues
If direct negotiations fail, Gargiulo recommends other options, such as:- Domain Backordering: Placing an offer on an expiring domain.
- Domain Auctions: Participation in competitive tenders for premium domains.
- Domain Brokers: Working with brokers experienced in facilitating networks and acquisitions.
- Protect your brand
Legal options may be necessary for situations where the domain is being used in a way that could damage the brand’s reputation. Gargiulo emphasizes Uniform Domain Name Dispute Resolution Policy (UDRP) as a potential recourse, although he advises consulting legal experts for guidance on complex disputes.
Gargiulo cautions that acquiring a domain is rarely a quick process. “It’s rarely a quick and easy operation,” he explains. “But with the right strategy and negotiation skills, you can increase your chances of securing the perfect domain name for your business.”