The opinions of the entrepreneur are expressed.
Fresh, Neil Hershman was looking for something different from a single financial career – looking for something that could build with his own hands. This search took him to the froyo brand, which is located in a new York, which is often encountered as a client.
The rate of astrophysics continues on the one hand, the financial continues in the other, Herzhman’s first 16 handle franchise, sleeves and rolled to close the store.
The thing that started as a side project has become something bigger than anything. “Open and close, I worked in every turn” says Hershman. “I could develop the job [and] Bring extra income to leave all my other projects and decide to direct only 16 grips. “
At a time when other entrepreneurs are withdrawn, Hershman expanded. Retail leases have been cheaper and began building new stores in New York City during the Covid-19, which is a portrait of competitors. “Instead of fear, I’m in and in the building,” he says.
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Soon he just didn’t work. He was in charge of the whole company.
Since Suleyman Cho Suleyman Choi received a brand in 2022, Hershman caused the froyo chain from 30 to 150 platforms to the national expansion. The unexpected journey from the customer to Franchayze gives a unique edge in today’s crowded dessert market.
Hershman is behind the brand some wild flavors Harry Potter References to the French Fry Frozen Yogurt (a game in McDonald’s frequently broken ice cream machines). “I’m a part of the customer base,” he says. “My family, my friends, everyone is part of the customer base. Thus, this is just the idea that it is.”
The results are talking to themselves. “When we start french or starting, our sales growth has been phenomenal Squid games-Iar taste or butter beer Harry Potter“He says. “Our sales are like 30-40% of the week we started compared to previous years. So it really makes a change. “
However, building a growing brand takes more than the flavor. It requires trust, consistency and loyalty – not only from customers. Therefore, first-person Herhman was the first person hired, Fairfield, Connecticut, was Lisa Mallon, who was melted along with her husband for 13 years.
“He knows the brand better and believes more than those who are successful with brand brand?” Hershman says. “Someone who works by a 13-year store to close and know customer interactions [what] Customers want how to make the best explosion for the bucket in this work. “
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This strategy helps the brand stay consistent, which is highly appreciates the most customer feedback from the calls.
“We have been a girl who ordered every day, and at the same time, at the same time, before you heard the printer printing, we knew this,” he said.
One day, he left a five-star research with his Froyo picture on the coffee table. “I love this place, great chocolate,” he said.
For Hershman, this was a source of promoting a few words. “Although we felt we feel full of the same order every day, there is someone at the other end that we are waiting for the moment to open this bag all day,” he says.
Hershman stressed the importance of paying attention to the opinions, whether or not is positive or critical.
“[Loyal customers] Know what you know the best, “he says.” This is really important to us as a franchise to know what is happening with our places and what is happening in the client’s mind. “
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Hershman and his team, forgetting that all criticism does not call for action, to cleanse the operations and create an eye on review platforms such as Yelp.
For example, one of the challenges determined by Hershman does not get a full photo on the basis of consideration of a customer’s experience. “You simply get the edges, these reviews make it a little difficult to use as a long-term decision,” he says.
Nevertheless, critical reviews can provide clarity and can trust good reviews. Both are opportunities to grow as a business.
The story of Hershma consists of seeing the potential to prepare really special moments for customers who see the plateau of others and re-returning to consistent experience.
After the CEO and 16 handles for a new generation, Hershman’s recommendations to entrepreneurs are simple but powerful:
- Obsession over customer experience. Staple products can be improved by additional services, creating confidence and build a recycling job.
- Build customer loyalty in each turn. They know that customers’ voices are heard to read and respond to customer reviews.
- Innovation for the target. Each idea of business will not see the light of the day, but the work of noting constant improvement will continue to work.
- Look at your work through a client’s eyes. Spending time on the front lines can give you a new perspective that needs to be and how much you need to improve.
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Editorial Contributions by Jiah Choe and Kristi Lindahl