The streets are a large, as a multosakioed mascot dancing in the laboratory coat. This character is one of the most recognizable figures of Dr. Simi-Mexico. His life size version can be found in social media, to dance a bicycle, dance to regional music, and fight other mascots such as Duolingo’s duo. Custom Doctor Scripted, Dua Lipa, Harry Styles and Adele, even the late Pope Francis took their ways with the world’s most famous artists.
Playful and sometimes mischievous, mascot, a chain of pharmacies that offer a common medication to sensitive communities, are the faces of Pharmacias. Dr. Scripted, which represents more than 9,000 stores along Mexico, Chile and Colombia, became a de facto mascot for most of the Central and South America. Now, as agricultural farmers, the company hopes that the company can translate to a new audience.
“When you go to a pharmacy, you are sick or don’t feel good,” says Grupo Por Un País Mejor, Grupo Por UN País Mejor. “Doctor Simi changes your mood and that’s something no one has done.”
Dr. SMi is going to international
Pharmaciasis, the father of González Herrera in 1997, Víctor González Torres, was founded at a time when the general medicines were not available for the public. Pharmacies also included an innovation when the maximum price of independent doctors can use the facilities for free for the price of $ 3.
In March, the people of Farmacias opened the US headquarters in Austin. The company plans to sell non-drug lines (vitamins, additions and beauty supplies) such as Amazon, Dr. Scripted. He started to initiate a free telemedis targeting sensitive Latin communities in the United States.
Dr. SMi This is part of this international expansion. Entering the US market was always in the company’s radar. “This father was an imaginary to go to the United States,” says González Herrera. The previous two attempts fell, but thanks to Dr. Simi’s viralism, the third time looks attractive. “Doctor Simi recognizes Phenomenon and the company is full time to go to the states, and everywhere there is more awareness.”
“My God, this is?”
When the pharmacias were opened for the first time, the founder began to compile the mascot of artists and launched an illustration competition for Eczana’s emerge. Conclusion: A great doctor inspired by Mexican comedian Joaquín Pardavé, who is welcomed and stupidly welcomed by the Mexican people.
Pharmaciasium similarities searched for alternative ways to serve a traditional pharmacy model that offers only medications. For example, in the early 2000s, the price of a skyroycated due to inflation due to inflation, the company received a weight loss tortillas and then sold them in the store in market prices. Congratulating the clients at the door, Simi made cementing of kindness of mascot and the company’s kindness of society.
The popularity of Dr. Simi was organic. During the Norwegian singer Aurora’s concert, the city of Mexico began in the music festival in 2021. A fan has threw Ostrage’s PLUSIE version in a mascot in a special mascot to look like an artist. This custom was the norm for Mexican audiences quickly.
Adele has a collection of hundreds of SIMI dolls and said, “Oh God, give this SIMI,” said the Las Vegas residency, which was on the side of a fan. Harry Styles had two Simi dolls as he danced during the Mexican concert.
Plushies are produced in a factory that employs people with disabilities in a broad-central state in Mexico, in Puebla. According to Bloomberg, the company sells 100,000 pules in the month and donates income to charity.
“We had to seize this moment” says Diego Bravo, office Diego Bravo, office of a trading strategy, which is full of someone sitting in a Buddha Pose, including the office of Dr. Scripted. Teams from marketing to production from marketing were collected to exchange views on capitalization at the moment.
Pharmaciasis similarities “Fabricas de Clegria,” pelesions, small stands in music festivals for concerts to make a bear style. This activation is also available in the company’s stand during SXSW.
In addition, the pharmacy has partnered to offer clothing with Mexican brands and Disney Star wars Jedi, El Chapulin Colorado and El Chavo del Ocho.
Creating a lovemark is more than the virility
It takes time by making a corporate mascot known and a lovely icon. “Creating a loving, it’s not something that happens in one night,” said Bravo. “This is a number of movements in a brand to connect between society and the brand.”
After the mascot was viral, the people of Farmacias aims to bring various propaganda stunts, brand and social services.
While driving near Ecatepec, a mountainous neighborhood in Mexico, Dr. Scripted, Houses painted different colors such as a mosaic to correct the face of mascot. The project focused on the media, but it was only from the painting houses. The project has adjusted solar panels for a society center, renewable energy and planted wood along the neighborhood.
The company also created a new interactive area, as an interactive experience, an interactive experimental space, which is sold and free arcades and VR practices, including the Environmental Protection Initiative. At the end of this year, the Similandia store is expected to open in Los Angeles.
In 2024, the company’s first flagship event, Simi statue Dr.Aak’ın a giant astronaut Dr.Aak presented a huge astronaut and another music festival in Mexico with others. The interactive engagement included a mascot dance competition.
Since it is expanded from a pharmacy, it says that companies came from all over the place, including CEO, and Bravo. The company’s charitable efforts were not only in the social fabric and the Latin community in the Latin community, but also a parent company Grupo Por Un País a Nobel Peace Prize.
“Mexico, Chile, Colombia or now in the United States is another way that we have to contact our experience and audience,” he says.
González Herrera adds: “It is very easy to draw attention to doctor’s focus and people explore through social media … That’s how strong the brand will understand. This is a secret.”