How AI browsers like Perplexity Comet will reshape the internet—and the media

Last week, I used a comet, a browser working with the EU. Using the Internet to go to any browser experience, with a great development: a comet assistant. It is a feature that can implement internet-based tasks independently and I am sure you will soon come.

I wrote a wide range of comet comets for the Media Copilot Bulletin, but I would like to explore the broader effect here, but also the whole idea of a comet, but also the AI-powered website browser, because we will swim in them soon. Openai’s opinion is said to be taken on the opinion and, of course, Chrome will not leave Google’s deep boost to AI.

It is not just comfort to present a scan assistant. It has the potential to redefine our relations with the Internet. Like Comet, AI browsers represent the first wave of the first wave in a marine change, we move on to something that we actively manage the Internet, which we actively manage from something, and more trust. It will present new problems around privacy and ethics, but also creates more opportunities for media.

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A new browser dawn

It is enough to remember web browsers when cookies do not have the cookies (registered websites) or the importance of OmnIMOXES (expertise search). After using Comet, it all exfoliates the addition of an AI mate. For the first time you walk the internet with one partner. Comet Assistant is like the presence of your own personal experience because you are ready to get any anizations or low priority tasks.

For example, I order most of my online groceries every week. Instead of not twisting a list, just open a badge, walk the store’s site and say to make it a comet. I can help him to look for past orders and permanent shopping list as a guide, a rough idea and cartoon of the dishes I want to do. Or, I can say to find the Apple store nearest for open genius bar meetings on Saturday morning and to order a repair for a broken iPhone screen.

You are taking ideas. After starting using a comet like this, it is a kind of addiction when looking for his limits. Flight book? Are you planning a holiday? Clean RSS reader (really need)? Execution to be clear is often not perfect, so this last step should actually check your job before you work require Even if the command is very clear (, for example, “Buy” Buy “), they must give most people a bit comfortable to the detainees of their manually.

But I believe that these outsourcing are inevitable. In practice, the functions and abilities such as a comet agent still arise, it is useful enough to benefit a large number of people. Browser assistants will likely be the most first experience of people, and most of them will judge them for how they effectively perform them with minimal management.

It only strengthens it, regardless of the quality and AI models of the instrument, but also knows how much the user is about. Privacy concerns are raised with agents: Think about the grocery sample and extrapolate according to medical or financial information now. Can I trust the AI provider to protect this information from marketers, hackers and other users of the same AI? Confusion is the difference in not preparing pace models, so at least at least the training information is concerned about leaks. However, the level of access to a browser agent, looks on your shoulder in everything you have created a very big goal.

Nevertheless, the potential of comfort is that many people believe that many people will use them and see the leaps more than Apple or Google than what they give the main technological platform providers.

To provide information fuel for agents

This has a great effect for the media. If you think about the online shopping things, interact with banking, health care providers – all in the context, often informs ourselves in the form of research. We have already loaded this part to the AI, but the application of a personal browser agent means that it can be close to the position. Therefore, if I ask the AI shopping cart to fill with low-fat items for chicken enchilades, this information should be obtained from one place.

This opens a new view of information providers: Contextual searches needed to support the agent. However, people can only find so many information to get the best information for what they do, and there is no restrictions in the AI. In other words, the surface area of the AI search will be widespread and there will be a competition for it. SEO’s AI version “Aieo,” area is about to be very hot.

The spike in the agent activity will meet better standards of how bots know themselves. As I recently wrote, the AI companies were allowed to review the bot limits on the sites on behalf of users (unlike training or search indexing). This is how the EU has accepted and ties and the bot activity is larger than a sudden, it is a big concern for content creators.

In particular, information employees and journalists will be able to unlock many potential with browser agents. Consider most of the program platforms you use professionally based on the browser. In a typical newsroom, correspondents and editors will use all kinds of systems – a communication platform from an communication platform such as ASANA, will use an communication platform. Automation can alleviate some of the tedium, but there are not enough sources for technical storage in many newsrooms.

With a browser agent, employees can automate their duties on the flight. Undoubtedly, the confidentiality of the information is higher in a professional environment, but is awards. An AI, only in the context of Internet data and positions, but with the goals and knowledge base and knowledge base and browser, everyone has an effectively informed everyone.

And it’s not a distant, hypothetical scenario – you can do it at the moment. COMET Here, although the assistant performs tasks such as a newborn calf, the research, processing program and username have the ability to perform tasks. Re-writing online interaction rules. Reinforced Privacy Requirement requires more clear borders and strict accountability, AI browsers represent a step change how we use the Internet: We are not alone there.

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