The opinions of the entrepreneur are expressed.
As a female leader, I learned very quickly that the individual brand is a necessity for myself. The personal brand is what allows you to entrepreneurship to entrepreneurship, time and financial freedom, but also a business owner and the life I want to live like a mother.
I was not always an entrepreneur. I lasted a decade as a marketing director as a consultant in the local Fox branch and then in the television industry. I managed the day and day budgets, I got acquainted with new promotions, flew to conferences and how to constantly increase the ratings in the constant struggling industry. It was a loud and high-pressure work I love and gave everything I had. But then life gave me an awakening call I could not ignore me.
Related: Reads 5 books to prepare by female authors who know how to get your personal brand
When my life changes
At that time, I had a two-year-old daughter, and my son was pregnant. He still took my daughter in terms of day and pressed his last child and pressed his face in the window with tears flowing to his house. My heart is completely broken. I was given a lot of myself, but what did it cost? I was most about what to do.
Shortly after I went to my son 12 weeks early. He was born only two kilos, nine ounces, 77 days Nikuda. The first year of his life was full of countless doctors meetings and fear of health. When it comes to time to return to work, I wanted a hybrid schedule – those who have been before zooming days – so I could be there for my children, especially for my children in need of extra care. But the comfort I need was not available in corporate America. I was hopeless for the freedom of time, so I worked for hours I wanted to work while taking care of my son. I would not allow me to be a mother for me to be in this process in the country. This is what I know I have to do something different.
Why are individual brand issues for women
As a woman, we often expect our career, our families, our relations, and still all together. But playing with someone else’s rules is not always working. It was necessary to create a work aligned with my life, not another way. This is the power of individual brand power for women leaders: it gives you freedom. This manages your time, value and career.
When setting up a personal brand, you haven’t encouraged a business. You share your story, knowledge, experience and “why”. Such originality resonates, especially in a world where women are represented in the planks and C-Suite.
I tried dozens of women stewards that are bright in their work. They had millions of work on another’s company, but at the end of the day, they burned, and missed them because they climbed to revive the corporate ladder. When they realized their experts to the private brand, they realized that they had come to earn money and create comfort they want, all the new opportunities have known.
Related: 7 reasons for your personal brand need
How did I set my personal brand
After deciding to leave my corporate work, I set up a niche and a digital community for mothers in my local area. It was a source not available at this time and quickly came out. But what does it do, we built it as a personal brand.
My co-founder and I were “moms” – brand’s faces. We showed the written content with the written content with local publications in exchange for the exposition and even reported that we have a weekly local radio show. We suggested a real conversation about Motherhood, answered questions, related to women and shared our lives like us. This connection has been established quickly and reliably in our society. All started with the power of the personal brand.
We have been more than 100,000 monthly visitors to the site for a year and have won $ 70,000 per month when working monthly from home. We sold this work in just a year and I used it to start my digital marketing agency, D2 brand. Today, along with digital marketing services, students, authors, speakers and podcasters are technically using the women’s entrepreneurs who are technicians.
I have learned along the way
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True is everything: There is no need to look like someone you are not. People are involved in real, relative stories. Show as your original self and the right people will contact him.
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A specialist already: Think about what your family and friends come to you for advice. Are these recipes? Career recommendation? Fashion recommendations? This is the juvenile. Teach you to take this knowledge, pick up the package and how to do what you do to others.
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Creates scapability opportunities: I did not have experience to host the co-founder and social media or radio show, but we provided us reliability. This put us in front of a new audience and made us memorable – and we were able to build a mass community of local mothers. Search the ways taken (social media, podcast images, speaking, gigs) and do not wait until you feel “ready”.
Related: 3 principles for personal brand success
Your next steps
If you are a women’s leader, a woman who is ready to control your time, income and career, is a way to build a personal brand, manage your destiny and live in your terms. Ask yourself:
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What is my unique story or experience?
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What problem can I solve people’s solution?
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How can I show it original and share it with the world?
You don’t need permission to get started. You need to believe that your story is important, because it should hear the world! How many more opportunities did you miss for your personal brand? The opportunities do not go to most talents, they go to the most visible.