Rally Racing is a wild sport, small cars, sliding around tight curves, hitting the dirt cloth in the woods and hit the dirty bar.
Subaru is a clearly practical brand known as a reliable wheeled vehicles.
Thus, the 68-year-old Japanese transport giant Subaru (market lid: $ 12.7 billion), which supported the Motorsport world, which supports the world in thirty years, has laid bets in a corner of the world. But there is a long-term strategy and now pays. Subaru’s Rally Race Program, set up a unique opportunity to build a community around the brand and attract buyers in the Key segment of buyers: 18 to 34 years.
Leads Subaro’s rally
In the last three decades, Subaru invested millions to participate in the American Rally Association (the company refuses to say how many people say). Intermediate, in the 1970s, the World Rally Championship in Subaru, in the 1970s in the 1970s, with more than 20 rallies, the United States Auto Club. Subaru has been the main sponsor of the Ara National Championship since 2017.
Subaru also proved that in the last 24 years, including nine straight years, including 2019 since 2019, from the 2019 Ara Championship, which received 18 years of winning. At the annual Oregon Trail rally in May, Subaru’s fans, Forester and Crosstrek SUVs, the audience watched the audience of the beloved teams. Subaru’s two main driver-Brandon Semenuku and Travis Pastrana-Trovis were lined up to take photos and photos.
“You think Subaru, you think the rally.” There is a strong garden between the brand and sports, “the free X-Games Medalist Semenuk said that the rally grew up in Europe (and particularly scandinavia). “We have amazing ways [in the U.S.] There is no reason America can host a highest level championship. “
If you have, Subaru will no longer be the main opportunity for polar position and more broad brand placement.
Subaru Vehicles How to match the rally
“Every company does not have a Motorsports section,” James Tate, James Tate, which manages that department in Subaru. “But I think the cars will be important to have differentiators as more homogeneous.”
Tate monitors the participation of the company in eight intermediate races and a regional event this year. The company’s annual motorsport will not disclose the costs, but says “never cheap.” Expenses include clothing and travel for transport trailers, engineers, mechanics, branded sluders and racing teams.
Of course, there are vehicles: Semenuk’s car, $ 500,000 in the neighborhood of $ 500,000 or more, the rallies of the Pastrana are close to a basic WRX that everyone can buy a seller.
This direct line between a regular vehicle, which is a performance-built rally and a customer can get a lot of things, unlike another kind of brand. Subaru’s four-door compact car, WRX, the competition is as far as a rally near the rally vehicle can get a car. There are ad-WRX stands for experimental for world rallies. The model has all the wheel drive, a turbomodian engine and compact form.
The association with Rally Racing is an important part of the personality of the niche car brand. Subaru represents a total of 4.1% of the car sales market in America, 4.1% of the COX car, which has 667,726 new vehicles in 2024, the opponent who sells 2.3 million cars.Consumer reports Subaru’s number one brand made 2025 and the number one brand for new car reliability.
In the last April, the car manufacturer saw that sales increased in 33 months in a row and increased 16.6% annual sales for March. The company continues to include a unique boxer engine, including certain models (including forest and WRX), Subaru, but also the best, but also, including both the best, but also in Japan. Several models face 2025 in 2025 Face to 2025 EdmundsAnd brand for a brand for 24 patents who can apply to new trim and vehicle in 2024.
Star power over Rally Circuit
Vermont Sportscar President Lance Smith helps Subaru build rallies for decades for decades. The moment sees the moment in the Rally race as a potential turning point of sports and carmakers. “After all, Smith Pozitur”, children playing a video game 10 years ago, they now reach an age where they can buy e-sliding machines. ” In Japan, Subaru has made this young market for at least ten years with Branded Forza cars.
In December last year, Ara took a multiplicity agreement with Smith to lead a rally to encourage a rally in order to encourage the rally in America. This sport in America will support the “continuous work ecosystem”, such as Subaru’s high watu duo, corporate partners, organizers, teams and drivers.
Pastrana launches the motorcycle racing fame to the rally stage that starts in Motocross and X Games. “He is a modern Evel Knevik,” Tate Muses. “It’s really valuable and bring unlimited energy to fans.”
Keaton Williamino and Rhianon Gelsomino and Rhianon Gelsomino, who represent Pasenuk, Pastrana and Brand in a very personal way, can better connect to fans of Subaru, ralling competitions. Of course, Lincoln Matthew can hire McConaughey and Harrison Ford can see Harrison Ford, but Subaru, along with coundevils, is bold with a forest, which is 70+ miles in real life.
As these fans think about the next car they received, the association has already been planted in their heads. And it will hope that Subaru hopes that it will be better.