It is a person to play. Learn how toddlers live and just the world they are logged in. And as the adults rebuild our brains and learn how to study new things. Companies in a world full of consumers are fighting for the choice, fight for consumers to attract and protect. This digital uses a secret weapon to successfully managing organizations successfully managing organizations in the first world, the most hidden weapons to play: video games.
All internet users are regularly playing video games on eighty-four percent of the eighty-four percent. By 2027, he goes to 3.4 billion people played by 3.4 billion in the projected 3.4 billion to reach 3.8 billion. Yes, GENM and GENM spend more time in games than all social media channels in games such as Alpha, Fortnite, Minecraft and Roblox. However, according to a report from the Entertainment Program Association, more than 35 million American Americans are playing video games for at least an hour over 50 years old. Video games are a force of the many.
Companies begin to wake up from this reality and video games are like a touch of the strategies to attract consumers more effectively. There are four strategies where companies from any industry companies can use video games for their work.
Combine with existing video games
Identify an existing video game that offers a brand entrance to an already built-in audience you want to reach this game and integrate. Undoubtedly, the easiest jumping point to enter this game is the best place to start companies who want to immerse the waters of the game to learn the toes. In 2021, while searching for ways to deal with a smaller audience, a casual meal company combines a multiplayer online game that covers everything from Roblol, Roblolene themed gaming games to Roblol.
Visit the company’s first virtual restaurant, inspired by the Chipotle, Burrito Mummy or Guacenstein, and go to Chipotle Booto Maze. The first 30,000 Roblox player to visit for four days leading to Halloween, received a code that can be back in a restaurant for online, chipotle application or a free entity.
In general, the Chipotle, 5.2 million matches and more than two million unique visits, $ 1 million, which resulted in burritos, but also a unique visitors, but also formed a brand. Cooperation has always presented the first 10 registration days for Chipotle’s award program.
Create new video games
This is a more difficult, gift and risky approach that offers larger and more inverse. This video games are an excellent conformity for companies that develop an integral part of the client engagement strategy instead of using isolated marketing campaigns. Create a new game from Scratch, means shaping the whole game experience for perfect adaptation with your company’s brand and goals. This opens a way to create and learn from the highly valuable first party data you have with your customers.
New York Times games offer is a perfect example. The main part of NYT’s digital subscription offer, currently decides to follow the video twice in the video game, covers the main driver of the company’s digital subscriber and puzzle games. Atlantic is now chasing this strategy.
Leverage Web3 Games
This strategy includes two previous approaches, but presents different opportunities for marketing and monetization due to basic blockchain technology. For example, a luxury fashion house is a common game with game development mythical games to unlock the latest fashion line in the web3 game Burberry, Blankos. Blankos, players are many player games that allow you to play different mini games with friends. Burberry, along with digital clothing items from the latest collection, created Limited-Edition game characters for Blankos. In a total of 22 seconds, all virtual collection, Burberry was sold directly by earning $ 225,000 in revenue while engaged directly with a different audience.
Make the video game product
This video is the most advanced strategy of the game itself becomes a product. Companies that set out this way are ideal and have employees with the game design experience. For example, fitness has created a video game called Peloton Ceremoniousness The driver of the peloton bike can be engaged as a training content. Instead of following a coach instructions, the video game simulates a coach in the form of immersive bike racing. The results were surprised: 50% of all exercises made in Peloton bikes have already been completed in the video game, which tends to end in a certain week.
Video games provide a unique opportunity to allow brands to revive in ways that are more difficult to achieve in other channels such as social media.
Work leaders who want to meet the work of the organizations and work as a strategy of the work of the driver worked by the driver. Games are entertaining, original and most importantly in the driving tab.