When Jeff Bezos says: “Your brand is what people say about you when you are not in the room,” he is on something.
It’s a simple but deep idea that can change your career approach.
For a moment forget about your resume and think of your reputation instead. That’s what really matters.
You see your Résumé is like a photo of your past achievements because it tells people what you did, but it’s not necessarily who you are.
Your reputation, on the other hand, speaks volumes.
It’s impression that you leave behind. How do people perceive you when you’re not even there? It’s about your authenticity, consistency and growth.
That’s why the quotation of Bezos is so powerful, and that’s why we will study why your reputation is more than your resume.
1) Your authority is your personal brand
We live in a world due to perception.
What others think about you is your perception of your personal brand.
It is your reputation and followed you wherever you go, whether you are in the room or not.
Think about it like this. Your resume can go through the door but your reputation is what keeps you in the room.
That’s what makes people work with you, trust you and invest in you.
Your reputation is built on authenticity, consistency and growth.
It’s about being true who you are and what you orient yourself, reliable and consistent in your actions and continue to improve.
That’s why your reputation, your personal brand is more important than your resume.
It’s only about what you did, but who are you as a person and people will remember that they have forgotten your resume features?
2) I have seen it in action
I remember when I was just starting in my career.
Fresh, armed with brilliant new degree and resume I worked hard to build.
I thought it was all that I needed to succeed but then I entered my first job interview.
The interview was unlikely to look at my resume. Instead, he puts questions about who I am as a person, how I struggle the challenges, and what value I could bring.
He tried to appreciate my character, my work ethic, my potential.
That’s when I hit me. He didn’t think so much about what was written on my resume because he cared for who I was and what I could.
And you know what? That’s exactly how it should be.
Résumé is just a piece of paper, but your reputation is your personal brand, that’s a real thing.
It’s a tangible thing with which people can feel and contact.
Before that day, I make more efforts to build a strong reputation than to shine my resume.
Trust me, that’s all the difference.
3) Everything is about trust
Do you know that 88% of people trust the proposals by the companies advertised companies?
That’s right, we are more likely to trust one’s opinion we know or respect for a polished marketing campaign.
This is when your reputation comes into the game.
When you have built a strong reputation, people trust you.
They are looking for advice to make guidance. They believe in your abilities and your character.
Your reputation is essentially evidence of your credibility.
It is the sum of your actions, your words and your values. It is built over time and earns it can open doors, which can not resume.
If you want to have a real effect, focus on earning trust and building a star authority.
It’s not just about what you can do. That’s about who you can be.
4) Authorities of reputation fuel
Here is a reputation. It precedes you and it defines the stage before you even get into the room.
People speak, and if you have left a positive impression, your name can appear in conversations that can lead to opportunities you never didn’t know.
Your resume, on the other hand, is static.
It is limited to places where you send it.
But your reputation. It’s dynamic and far away.
Your reputation can open doors for new partnership, job offers, collaborations and even friendship.
It is your reputation that makes people want to contact you, be part of your network and have part of them.
While a wonderful resume can give you a job, fantastic reputation can form your entire career.
5) The Internet has changed the game
In today’s digital age, I have noticed something.
Your reputation is no longer limited to mouth or local networks. It’s online to see the world.
I have seen a career chess because of positive online reputation.
On the contrary, I have seen how badly damaging the authority can be when it will go to the virus.
Your online reputation is the digital expansion of your personal brand.
You prepare every comment, you share each post, and even the pictures you are labeled, they all contribute to you how people perceive you.
That’s why I think it’s very important to manage your online reputation as your offline.
Remember that your brand in the digital world is what people say about you when you are not in the “Virtual” room.
In this interconnected world, strong, positive online reputation can be your biggest asset.
6) The perfect resume is not always a good thing
Here is an unexpected turn. The source that is filled with prestigious degrees and impressive work titles, it may not always work in your favor.
Such a resume often draws a picture of perfection, but improvement cannot even be intimidated or alienating some people.
On the other hand, a reputation showing the ability to overcome flexibility, growth and challenges is much more attractive.
It shows that you are a man that you slipped again and took it again, and it could be contacted.
In the large scheme of things, people would rather work with someone, and relative than someone who is “perfect.”
An emphasis to have a perfect resume, but instead, focus on building a reputation that shows real, reliable and resistant.
7) The reputation is long-lasting
Here’s the thing that is about authority that sticks around.
After a long time, people still remember how you did it, how do you feel about others, and what kind of person have you been all over?
Resume? It is often presented, forgotten when the job application process is over.
Your reputation remains because it continues to form people perceptions of you and affects you in touch with your future in your legacy.
To do this, it is very important to acquire your reputation, as your resume can provide a short-term victory, your reputation paves the way for long-term success.
8) It’s about authenticity
First of all, your reputation depends on authenticity.
It’s about being true, being true who you are, and you live that truth in every interaction.
In a world where many people present polished, often their unrealistic options, strength stands out.
The government is resonating and building trust and promotion.
Be real and be, because your best identity is your biggest asset, and shows it a reputation that is really important for any resume.
Reflections on authenticity and authority
If you have done this at the moment, hope you will be able to understand the simple but deep idea meaning. “Your brand is what people say in you.”
These words, by EFF Bezos, are reminded that our real value is not a piece of paper, but in impression we leave others.
The validity is not about or aspiring to perfection.
It is true of being true, adhering to yourself and allowing the truth to shine in all your interactions.
Think about this. How do people perceive you when you are not in the room and what kind of impression you leave?
Besides, does your reputation reflect your most authentic identity?
Your resume can go through the door, but it is your reputation that will define your journey.