For the first time since 1984, the Airline Korea Air updates a charming retro look for a new brand, which is better suitable for modern times.
Rebrand developed by global creative consultant lippincott, contains a new dictionary, update logo and fragmented color scheme. Korean air operations and the labey of the plane in the coming weeks was set to debut. Rebrand, Korean air comes in a few months after the official completion of Asian Airlines, South Korea’s second largest airline. The two companies will be a mega-air way.
As the Korean launches Air Asian Airlines operations with themselves, Asiana Airline’s brand identity will be slowly stages. And as part of the merger, the Korean air, the international profile is likely to add new directions to their proposals. Korean’s new air view is expected to distinguish between 55-year history because it is an increasingly global brand.
To see the ‘Iconic’ brand again
The former Korean brand, a stylized, Chunky Wordmark and the blue, was a different ’80 years aesthetic, including blue, cerulean and red color palette. The company’s planes reflected this brand from a different blue dark for decades. In Lippincott, a partner from Vasconcelos, ‘What’s the Brand Brand of the 190s’, for more than 40 years, it is not every day you receive for more than 40 years to develop brand assets. “
As the first step in this great work, the team decided to solve the brand logo. Since 1984, the Korean Weather Logo was a red, white and blue interpretation of Taeguk, a symbol of South Korea, which represents the balance of South Korea. Vasconcelos, the team tried hundreds of potential new versions of Taeguk characters. As a result, a liquid, a lane-like iteration, showed an uninterrupted blue shot. The design is inspired by Sangmo Nori, a traditional Korean performance art.
“[Sangmo Nori] Sangmo, the performers who have a hat with a long tape, a hat with a hat, a hat, whose energetic dancing and rotated in the complex patterns, they say. “This represents the abundance, prosperity and joy. The tradition felt the tape of the tape is ribbons in large symbols: It is generally known for elegance while resonating in Korea. “
Taeguk’s founded edges also referred to the Lippincott team brought to the traditional calligraphy, a special type of rebrand. Type Studios Dalton Maag and Sandoll, a small calligraphy background, all the lugs, which serle from Serif, which serle, which is Serif from Serif, developed. It is designed for both English and Hangul (Korean alphabet), optimal image. The font is also the basis of all the other copies of Korean’s new word mark and the brand.
A simplified color palette of ‘premium’
To give a more luxurious feeling, Lippincott cut the brand’s color palette by cutting old red emphasis, and the color palette of the brand is Mavmer.
“It allowed to be smarter and confident that doubled on the blue, to be a sign of reward brands,” Vascancelos. “Think in Hermes, Louis Vuitton or Tiffany, they are brave using color, but do it with simplicity and flair.”
According to the tradition of the brand, Vasconcelos team decided to buy the most national trends and the blue fuselaj with the blue fuselaj with the blue fuselaj and the white trend use of the stick. During the research process, the blue darkness says it is a particularly memorable brand asset for customers.
Pinches other elements of Laba to align with the company’s expansion plans: word Air The Korean airport was durable as South Korea’s largest airline and was removed from the design project of the brand Hangul, and the name of the brand Hangul was also removed with global audiences.
“Customer Kenny Chang [SVP and CMO of Korean Air] The vision for Korean is a global airline located in Korea, “Vasconcelos said.” It helped to inform the naming of the airway as a symbol of a suspended symbol, as well as the main design decisions and national iconography.
Korea’s Air’s Rashed rebrand, both delicate and logical and logical, taking into account the growing ambitions of this company. Again, the brand will have the opportunity to have the power to keep a former visual identity of a strong resonate with the Airlines’s audience for more than 40 years.