Lovil FC, like the stars, Trent Alexander-Arnold and Virgil van Dijk, Virgil van Dijk, who won the 20th title in the 20th ocean, said they ordered a shirt with the names of thousands of American supporters.
There are 24 million Liverpool fans in the United States, more than 67 different clubs in 35 states are spread throughout the group. Americans receive more liverpool sets and goods than other international market. The last season increased by 14%, and more than 30 million US fans increased the club watching the club on television to 42%. More than half of Liverpool partners, including Nike, Coca-Cola, Expedia and UPS. The ability of the club and its ability to grow its work throughout the pond is an image of the general approach to the work of global football.
In 2010, Liverpool FC was financially struggling. It was a famous and historical sporty symbol, but the bad work club put the club on the threshold. Boston-based Fenway Sports Group Club received about $ 380 million. In May, Forbes The club assessed the value of about $ 5.7 billion.
Liverpool FC’s General Commercial Officer Ben Latty said Liverpool was really a decade ago aimed at the special areas of business growth. “The road we operate in terms of trade and income is very different from American sports,” he says delayed in 2013.
Premier League manages broadcasting rights, so Liverpool emphasizes as many other areas as possible: licensing, partnership and retail. “There are other models there, yes, there are positive and disadvantages. But we believe there is a right model to manage our destiny,” he says.
Here’s how it works.
Ownership at home
Most teams in the NFL manage local broadcasting rights. Retail, fanatic for fanaticism, produces, produces and distributes fan’s gears and adhere to retail and e-commerce in many cases. Global football clubs operate more independently than league, so the ability to pay the best players, therefore manages how well they are working on the field, as well as a business.
Latty Liverpool, this means the owner and work of many key points of relations with the club. With the exception of the game set by Nike, the design of all the goods and even the manufacturer, the club is the owner.
“We do everything ourselves,” he says. “It has the positive and disadvantages, but when we need a scale or need of our own fate, it allows us to have ourselves.
Power in partnership
The Liverpool FC Global brand is the ability to attract and work with a key called corporate partners in a Key Cog. In the last 18 months, the club signed 10 main deals with Google Pixel, UPS, Japan Airlines, Peloton and Husgvarna. More than half of the main partners are US-based companies, including the United States Nike, Coca-Cola and Expedia.
Balancing partners in Lattty, Different Industry and Product Categories, then work with them to create the best working content for them and its supporters.
“The main word is influence“He says.” We need to make sure that we are hitting the goals of what we give to them and are effective. These are brands in every corner of the planet, and it is affected, broadcasting, digital and social. . . . These partners are a really important work to deal with our fan base in these global markets. “
For example, in a partnership with Google Pixel, club, smartphones are not so much to capture all media and content workers, the remaining content behind the scenes.
“In this wonderful moment, this incredible moment, during the celebration of a goal, he drew attention to someone from the media team.
Content Club
Fenerbahce FC was the first Premier League club to reach more than 10 million viewers on YouTube (now more than 11 million). The contents are behind the scenes, reports, fan badges and game points. The club also produces all branded content for partners at home.
“Our content team is in the center of our partnership group to make sure that everything we came for our partners will resonate and reach our channels.
The club has more than 46.7 million instagram, and in the last season, this was 1.5 billion marks on public channels, 40% of the previous season and the premier league peaks in the Premier League. “When we win the Carabao Cup in February 2024, when we receive 61.3 million social marks, we received 61.3 million social marks in the context to put the marks in the context,” he said. “When Real Madrid wins League, when he received 48.9 million marks, and Kansas city leaders won the Super Bowl last year, they registered 12.7 million badges.”
Latty is monitored by people who do not track about 70% of the club’s content regularly. The quality of the content is lending for how media and content touches the organization. “I think that part of this beauty said that they approached us as a football team, they are there for the moments of the issue.”
Salah, Van Dijk and the rest of the remaining team, preparing to officially lift the Premier League title in the municipality, the last goal in May is to make sure that the business side provides such filling.
“We must continue to protect our built so far.” “Pressure for me is to always earn as many income as possible for the football club, so it can be done in the square and last a long time.”