This formal: You will not be able to get as many dolls as in the past.
This is based on the first quarter financial statements of Mattel broadcast yesterday. The results were stated that the company is sustainable in the first quarter, which will increase the price increase.
At the meeting with investors, the company’s $ 827 million net sales for the period, more than 2% annual, but in view of the 2025 leadership, “taking into account the macroeconomic environment,” said the US tariff condition. Mattel CEO Ynon Kreiz also shared the prices of some products, although Mattel’s tariff-based plans to reduce tariff losses.
Barbie Maker’s report president Trump, the dolls made a kind of symbolic flashpoint in a sustainable trade war. According to a national industrial group, the toy of toys sold in the United States, 80% of the Chinese-chicken-chicken-chicken-chicken companies stem from the gravel for the influence of Trump’s tariff.
Last week, the president said the shelves could soon be empty due to China’s tariffs and the potential price increases could be empty with tanking’s tanking. “Someone said: Oh, the shelves will be opened,” he said. The President told reporters. “Well, maybe there will be two dolls instead of 30 dolls of children, and maybe two dolls will cost a few boses.”
Now, the president seems to be more closer to the rough proposal to become a reality, because it is forced to force the supply chains and prices to repeat the cost of Trump tariffs.
Mattel has a 3-part tariff fist strategy
Yesterday’s call, Creiz’s supply plan, which provides three main approaches to the supply of the supply of the supply, product source and harvest and reduce the business action of the product and reduce the business action of the United States. “
It is one of the most priorities of Mattel for a reason, for a reason to move the supply chain from China. The United States represents approximately half of Mattel’s global toy sales and the company imports about 20% of goods sold in the United States Reuters report. Mattel said Reuters By 2026, the United States reduces its import to the United States to 15%.
Despite the return of investors in December, this plans to reduce its confidence in trusting Chinese producers, which returns investors in 2025
As a result, the game will increase in time of price
However, this supply chain steps for Mattel will not be enough to absorb this supply-based fees, financial anthony disilvest, the next summer will increase in the course of $ 270 million during the year.
As an additional measure, creative investors said that consumers can wait for “Price Regulations” on some products. Although not sharing details in special products or price growth, the all Mattel forecasts from 40% to 50% to 50% to $ 20.
“This is what we have informed CREZ CRESCRES from the morning CRREC CNBC.” To continue to create a quality product and value of the required price in the consumer’s service and find the right balance and value of the required price. “
Deeper supply chain breaks may still come
Mattel Price Increase Advertisement, US Chinese and Stockists’ orders are expected to increase the supply of supply from the United States, the supply chains come in deep breakage conditions for maintaining supply chains. According to port data from the vision, there was a decrease of about 43% in the containers between April 21 and April 28, April 28.
Perakendets usually place orders for the holiday season, as well as the strike season by showing the possible negative low streaming effect throughout the year. “We have a frozen supply chain placed in Christmas,” Greg Eharn, CEO of Toy Association New York Times.
However, consumers could quickly see the existence of the product and the power of shopping. “Retail reserves can actually appear ‘lean’ in the coming months,” he said.
Fast company Matte reached for more concrete examples of the incoming price increase. The company did not respond to the publication of the publication.