A professional website hosting provider for WordPress is just the beginning of building your personal brand online. It is important to choose one that can offer fast page loading, dedicated email and good security to block hackers. While many claim to offer very similar services at a lower price, it is important to focus on quality rather than price.
Which company works best for each type of brand? A company that offers good customer service and a dedicated technical support structure is a good start. Take the time to do your research before making an expensive decision that could affect your visibility and sales.
A web developer can help your brand grow with the right hosting package. Whether you’re redesigning or starting from scratch, there are a few key points to consider.
Choosing the right web hosting for your personal brand
Here are some ways to help you decide what type of company to choose for your business.
- Site speed – Both reliability and uptime are two key elements to weigh first. Your website will surely lose a lot of visitors if it goes down frequently and doesn’t load fast enough. Choose a provider with reliable uptime and a good track record with other customers.
- Find out what others are saying – Do your own research online to find out what other customers are saying in places like forums, social media posts and tweets, etc. This is a good way to find out how their customer service is handled and the frequency of problems with their servers.
- Choose unlimited bandwidth and data – While it’s tempting to choose a budget package, it’s more important to choose unlimited bandwidth, data transfer and disk usage. You should have FTP access, PHP, SSL, SSH, .htaccess and the flexibility to install scripts and software (CMS, blogs, etc.) that will allow you to grow your online presence.
- Determine the security level – Violations of website security are increasing. this should be a primary consideration in your decision making. One of the best ways to combat attacks is to include Secure Sockets Layer, which protects your personal data, including your customers’ data. The cheapest shared hosting plan can be easy on the pocketbook, but more of a risk if your business has a lot of data it needs to protect.
Finding a professional web hosting provider for your personal brand doesn’t have to be complicated with all the different companies out there today. When choosing a business, make sure they have top-notch technical support 24 hours a day, 7 days a week. Always check the fine print to see what is and isn’t included in your package before making a final decision.
The Post Not all web hosting companies are created equal.
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