As the business technology landscape evolves, the alliance between Salesforce and Amazon Web Services (AZM) is set to redefine the way small businesses use artificial intelligence. Salesforce recently announced significant advancements in AI tools, with AI tools highlighting the rapid adoption of AI agents as must-have systems in the workplace. For small businesses, these developments not only have a transformative impact on efficiency, but also on customer interactions.
Salesforce’s agency enterprise index revealed a staggering 119% increase in AI agent deployment in the first half of 2025. Enterprises are seeing a 65% month-over-month increase in employee interactions with these AI agents, with conversations being 35% longer. These statistics highlight a critical shift: AI is now an integral component of everyday business operations.
Ruba Borno, vice president of global experts and partners at AWS, emphasized the shared mission of the two giants: “The cloud is driving the next evolution of how enterprises work and now Agentic AI.” This statement reflects a commitment to making advanced AI accessible and reliable, especially through tools like Amazon Connect and AWS cleanrooms.
Integrating advanced AI solutions within small business operations can provide significant benefits. For example, CRM integration allows companies to tap into their data efficiently. Salesforce’s 360 feature, which offers Zero Copy, allows businesses to access data stored in systems like Amazon Redshift without duplication. This means instant data access, ultimately leading to increased customer interactions and faster decision-making.
A practical application of this can be seen in 1-800Accounting, which uses a 360 frame to access real-time information. Their AI agents handle 70% of daily tax inquiries, allowing human staff to focus on more complex issues. Ryan tee, “Zero copy” zero copy, with hundreds of millions of transactions I don’t have to duplicate every piece of data that is very important. This efficiency directly translates into improved customer satisfaction and optimized resource allocation.
Salesforce has deployed data in 360 clean rooms that provide a secure environment for collaborative data analysis without exposing sensitive data. This feature can significantly benefit small businesses by enabling them to work with partners and gut insights while adhering to strict data privacy regulations. For example, the Expedia group uses these clean rooms to help advertisers measure return to ads, increasing the overall effectiveness of their marketing campaigns.
However, there are issues that small business owners should consider. Implementing AI tools requires a clear understanding of the technology, as well as ongoing training and adaptation. There may be concerns about data management, especially when using cloud technologies. Ensuring that deployment is reliable and relevant is essential to maintaining customer trust.
Additionally, businesses may struggle with the upfront costs of moving to these advanced systems. However, with Salesforce’s presence in the AWS marketplace, procurement processes are streamlined, providing consolidated shipping and simplified purchase prospectuses. This makes these technologies less overwhelming for small businesses, allowing them to focus on using AI rather than reducing procurement complexity.
One achievement of the Salesforce and AWS collaboration is the ability for small businesses to create custom AI agents capable of multiple tasks, from customer service management to scheduling planning. Toyota Motor North America advances customer service with agent-enabled solutions that automate workflows and deliver reliable customer service interactions and effective resolutions.
As partnerships continue to unfold, small businesses can expect new innovations to make it easier to integrate AI. Pasquale Demaio, who joined Amazon on Amazon AWS, said, “Customers expect the contact center to be open, intelligent and accessible.” The ease of access to powerful AI capabilities will no longer allow small businesses to ignore the potential of agency businesses.
The future of work is fast approaching, and small businesses that take advantage of these advancements stand to gain a significant competitive edge. By partnering with AI, organizations can unlock new engagement methods, improve efficiency, and ultimately enhance the customer experience.
For more information on the evolving EU landscape and implications for small businesses, you can read the original Press Release here.
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