Snapchat Expands Opportunities for AR Creators with Challenge Tags and Discounts

Snapchat announced new initiatives to support the global unity of the creators and developers of more than 375,000 expanded reality (AR). The updates include a new monetization feature called problem labels, as well as a student discount for educational prices and students, SNAP’s AR effective smart glasses called.

The most important update is to start Call tagsA feature designed to reward the developers of AR for their creativity. Developers can win cash prizes using active problem labels. Entries are appreciated on adaptation with originality, technical excellence and given theme.

Snapchat partnered with a lenslist, AR marketing platform to facilitate the global participation of developers in more than 100 countries. Whether the development of developers or experienced creators is new, the process is true:

  • Sign up for the call.
  • Use Lens Studio, the author of the Snap Ar, Snap to build a lens.
  • Apply the appropriate problem label during publishing.

The challenges will be announced monthly, each of them is a unique subject and premium pool.

Opening challenge tag theme humorOffers a $ 10,000 prize pool. The winners will be announced on February 14, which were as follows:

  • First place: $ 2,500
  • Second place: $ 1500
  • Third place: $ 1,000
  • Twenty glorious bet: $ 250 each

The challenge opens on January 31, gives the advantage of developers to demonstrate their skills and recognize for creative work.


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