Starbucks does not work for the company’s lifting in favor of human labor in favor – now the coffee chain hires the old human barisas in thousands of stores.
Starbucks CEO Brian Nicol, decreased by the principals in the last few years of this week and decided to reduce his head by Makin means.
“In the last few years, we really eliminated labor from stores, and I think in the hope that the technique can replace labor removal,” Nikcol call Guardian. “What we found was not a clear assumption with what was played.”
According to the time in September 2024, the company has grown by human workers only in one palm places. Niccol has expanded its efforts to enter 3,000 locations of 40,000 stores of the coffee chain this year.
Related: ‘We’re not effective’: Starbucks say corporate workers ‘not to grow or not to grow this place’
Nikcol said that alone technology was not alone. Starbucks allow adequate employees to enter new equipment to deliver the necessary employees and employees to communicate a better customer experience.
“The equipment does not solve the customer experience needed to provide, but to use the shops and to place it with this technology behind it,” Nikcol said.
Niktol said that increasing costs of increased staff will lead to higher expenses, but will accompany the movement of “some growth” for the company.
Starbucks CEO Brian Niccol. Kevin Sullivan / Digital First Media / Orange County Register
The movement to hire new barisans is part of the plan to turn Starbucks after a quarter of consecutive quarters. Starbucks, on Tuesday, the same store sales in the first quarter of 2025, the expectations of Wall Street were reported.
Related: As Starbucks compiled the coffee shop open door policy
Niccol, despite the proven “disappointed” Starbucks’s “indicative signs of progress”, “Niccol said. For example, the average time will keep in the store during the quarter, it has been reduced to averaged two minutes in the average time.
Nikcol is a plan to turn to Starbucks, can order via mobile phone, cutting 30% of the menu for orders in the store, writing the menu with spraying with spraying in thyme. Starting from May 12, Starbucks will also require a solid black top and khaki, black or blue denim of Baristas, black or blue denim.
Starbucks operate 16,941 stores in the United States and has 211,000 US employees. The company’s shares were approximately 11% a year when writing.