Anymore

Traditional business planning doesn’t cut it anymore. Here’s what leaders should embrace instead

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Traditional business planning doesn’t cut it anymore. Here’s what leaders should embrace instead

In 2019, a midsized company used a familiar tool: the classic 2×2 scenario matrix. They mapped two axes of uncertainty: economic stability and technological innovation. From that, they built four polished narratives of the future. At the time, it felt rigorous and strategic. Then everything changed. Generative AI erupted into public consciousness. With the release … Read more

Why Your Audience Isn’t Listening Anymore (And What You Can Do About It)

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Why Your Audience Isn't Listening Anymore (And What You Can Do About It)

The opinions of the entrepreneur are expressed. We are bombed from strangers who want noise, emails, ads, pop-ups, pop-ups, sponsored messages and “quickly absorbing a call”. This is ruthless. And people are tired. Marketers often say this “audience fatigue”, overload content. But after working to build a hundreds of leaders, I came to see him … Read more