Formula One, the Global Motorsports series, has announced a five-year deal with Apple, its US broadcast partner. ESPN has announced the series since 2018 and earlier this year through the explosion of F1’s popularity in the US. At the same time, Apple was working with the series F1: the movieAn original film released internationally in … Read more
Apple and Tbwa / Media Arts Lab is one of the longest, most successful partnerships in the most successful partnership between the 28-year contact, brand and advertising agency. And it’s not so close to slow down. Apple won the creative market engineer of the year in Cannes Lions in June and the Tbwa \ Media … Read more
The highest level theme in the opening of Apple’s annual WWDC is always the future of its software platforms. The great news in that department usually looks at us. For example, in 2023, Apple Vision Pro was the debut of Apple Vision Pro, which is the first new experience in the company’s headset market and … Read more
Apple calls on the biggest redesign of history. Starting from the fall, iOS, Makos, iPadar and guards will all be combined under a design paradigm: Apple calls liquid glass. This week, the world-class development conference (WWDC), a fluid glass, a highly mentioned mouse and other software, boat and hundreds of millions of customers and hundreds … Read more
Apple, which has built its brand on data privacy, this week settled a series of lawsuits in which the plaintiffs alleged that their iPhones’ Siri voice assistant eavesdropped on their conversations to target them with ads. The iPhone maker (initially) agreed to pay $95 million to settle the case after five years of legal wrangling. … Read more