Why low-effort content is so addictive-and how you can use it to build your brand

Why low-effort content is so addictive-and how you can use it to build your brand

We’ve all been there. You open your phone for a quick break, and before you know it, you spend for 30 minutes to turn around short, stunning videos, memes and bites. You don’t even remember how you got there? All that you know is that he spilled his effort and strangely enough. It is the … Read more

6 ways to future-proof your personal brand in a cancel-prone world

6 ways to future-proof your personal brand in a cancel-prone world

Private Brand Build has never been easier or more risky. A viral mistake, an old tweet that is broken, or even the opinion that does not match the changing internet standards, can you put everything you work for at risk. It is not only public figures who face this reality. Everyday professionals, entrepreneurs and content … Read more

5 red flags to watch for when choosing a potential brand collaborator

5 red flags to watch for when choosing a potential brand collaborator

Here is a question I like to present when someone brings cooperation. “Does the partnership feel the natural expansion of your brand or that it stops and wonder if it really fits really well?” I have been at both ends of the spectrum by collecting people who raise my message and to whom the presence … Read more

The art of storytelling: 8 unique ways to make your brand unforgettable

The art of storytelling: 8 unique ways to make your brand unforgettable

If I have a fairy tale you’ll probably remember me. If I sell you a product can you forget it tomorrow? That’s my friends, the strength of the storytellers. But let’s face it. Written story weaving is not as easy as the pie. It takes justice and authenticity justifiably sprinkle with the generous scale of … Read more

Liverpool FC just won the Premier League title. Here’s how its brand wins off the field

Liverpool FC just won the Premier League title. Here’s how its brand wins off the field

Lovil FC, like the stars, Trent Alexander-Arnold and Virgil van Dijk, Virgil van Dijk, who won the 20th title in the 20th ocean, said they ordered a shirt with the names of thousands of American supporters. There are 24 million Liverpool fans in the United States, more than 67 different clubs in 35 states are … Read more

Jay-Z once said, “I’m not a businessman, I’m a business, man”—here’s why treating yourself like a brand could change everything

Jay-Z once said, “I'm not a businessman, I'm a business, man”—here’s why treating yourself like a brand could change everything

Before I landed my first real job after college, I remember the brand was just for corporations. As an impatient marketing graduate, I believed in this whole heart, thinking I just needed to be well what I’m doing and successful. I clearly remember the conversation during a network event on my early career. Accidentally, the … Read more

7 things you must understand about yourself before building a brand, according to psychology

7 things you must understand about yourself before building a brand, according to psychology

Building a brand is not a small feat. It’s a journey that requires more than just smart marketing strategies. It’s about studying your depths first, and then they are in the mirror world. Psychology plays a big role here. It can help you better understand yourself, which in turn can guide you in creating your … Read more

How I Built a Profitable Personal Brand as a Female Leader

How I Built a Profitable Personal Brand as a Female Leader

The opinions of the entrepreneur are expressed. As a female leader, I learned very quickly that the individual brand is a necessity for myself. The personal brand is what allows you to entrepreneurship to entrepreneurship, time and financial freedom, but also a business owner and the life I want to live like a mother. I … Read more

Jeff Bezos said, “Your brand is what people say about you when you’re not in the room”—here’s why your reputation matters more than your résumé

Jeff Bezos said, “Your brand is what people say about you when you’re not in the room”—here’s why your reputation matters more than your résumé

When Jeff Bezos says: “Your brand is what people say about you when you are not in the room,” he is on something. It’s a simple but deep idea that can change your career approach. For a moment forget about your resume and think of your reputation instead. That’s what really matters. You see your … Read more