Brand

Essential Steps for Making a Brand Successfully

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Business process and management ideas creation. African american woman looking at window at

Uğurlu bir marka yaratmaq, diqqətli bir şəkildə nəzərə alınan bir neçə fundamental addımı cəlb edir. Birincisi, sənin müəyyənləşdirməlisən markanın məqsədi və hədəf auditoriyanızın ehtiyacları ilə uyğunlaşdığına zəmanət vermək üçün yerləşdirmə. Sonrakı, bir tərif inkişaf etdirir marka strategiyası Loqotiplər və rəng palitraları kimi vizual elementlər daxildir. Rəqiblərinizi dərk etmək və müntəzəm olaraq yanaşmanızı qiymətləndirmək əlavə olaraq … Read more

6 powerful exercises to shape a brand identity that feels truly authentic

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6 powerful exercises to shape a brand identity that feels truly authentic

I remember that I stand in front of a mirror, trying to disguise what I wanted to show the world. I was crushing with different impressions: professional, fun, compassionate, and I felt torn between them. After a while, I realized that my personal brand was not about perfection. Instead, we are talking about my basic … Read more

How Subaru became the brand face of America’s rally racing program 

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How Subaru became the brand face of America’s rally racing program 

Rally Racing is a wild sport, small cars, sliding around tight curves, hitting the dirt cloth in the woods and hit the dirty bar. Subaru is a clearly practical brand known as a reliable wheeled vehicles. Thus, the 68-year-old Japanese transport giant Subaru (market lid: $ 12.7 billion), which supported the Motorsport world, which supports … Read more

8 things you can learn from Taylor Swift about building a thriving personal brand

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8 things you can learn from Taylor Swift about building a thriving personal brand

If there is one person who knows how to build a powerful individual brand is Taylor Swift. From his music to his image, on the way to fans, everything he feels intentionally and works. But that’s what it is. The construction of a strong personal brand is not only for famous people. Whether you are … Read more

The psychology behind a strong personal brand: 5 traits that make people trust you

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The psychology behind a strong personal brand: 5 traits that make people trust you

“Trust is the glue of life. This is the most important component of effective communication. It is a fundamental principle that keeps all relationships. ” – Stefan R. Crevey. I remember that I first heard this quote, I actually paused and thought about how confidence in my life, both in person and professionally. Surprisingly, how … Read more

5 powerful lessons from Brené Brown on building an authentic personal brand

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5 powerful lessons from Brené Brown on building an authentic personal brand

What really separates one personal brand from the next? Is it a nice logo, a brilliant playing field or social media followers? Over the years, I have realized that before these factors can attract preliminary attention, people do not have to surround around them. There is something deeper in the game, something resonates on true … Read more

Why low-effort content is so addictive-and how you can use it to build your brand

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Why low-effort content is so addictive-and how you can use it to build your brand

We’ve all been there. You open your phone for a quick break, and before you know it, you spend for 30 minutes to turn around short, stunning videos, memes and bites. You don’t even remember how you got there? All that you know is that he spilled his effort and strangely enough. It is the … Read more

6 ways to future-proof your personal brand in a cancel-prone world

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6 ways to future-proof your personal brand in a cancel-prone world

Private Brand Build has never been easier or more risky. A viral mistake, an old tweet that is broken, or even the opinion that does not match the changing internet standards, can you put everything you work for at risk. It is not only public figures who face this reality. Everyday professionals, entrepreneurs and content … Read more

5 red flags to watch for when choosing a potential brand collaborator

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5 red flags to watch for when choosing a potential brand collaborator

Here is a question I like to present when someone brings cooperation. “Does the partnership feel the natural expansion of your brand or that it stops and wonder if it really fits really well?” I have been at both ends of the spectrum by collecting people who raise my message and to whom the presence … Read more