Trump wants to rename the Defense Department. Is he ready for the branding backlash? 

Trump wants to rename the Defense Department. Is he ready for the branding backlash? 

In a silent era, refreshing a delicate brand, Trump, the largest U.S. government agency is a complete rebrand with an executive order that tries to change the US government agency. 200th Executive Order, September 5, “Secondary” defense department “Secondary” defense of the US Army, the former Navy and Air Force, Air Force and Air Force … Read more

7 personal branding secrets for people who aren’t natural influencers

7 personal branding secrets for people who aren’t natural influencers

I still remember that I first heard the term “personal brand”. I was working at a global marketing agency, and the concept felt too big and bright for someone like me. At one time I believed that the personal brand was reserved for the main personalities of social media or the best leaders on the … Read more

7 essential branding lessons from the world’s most influential companies

7 essential branding lessons from the world’s most influential companies

There is an art to build a brand. It’s not only about attractive labels or groomed logo, it’s about the development of identity, which is resonated with your audience. Look at the most influential companies in the world. They don’t just sell goods. They sell experience, feeling, and most importantly, their unique brand history. These … Read more

If you want to be unforgettable, master these 7 personal branding strategies

If you want to be unforgettable, master these 7 personal branding strategies

Being memorable is more than just an attractive name or perishable logo. It’s about creating a strong personal brand. Private branding is about how people perceive you. It’s about to form your image so that when people think of you, they think of certain qualities and values. This 7 strategy of individual branding is what … Read more