I still remember that I first heard the term “personal brand”. I was working at a global marketing agency, and the concept felt too big and bright for someone like me. At one time I believed that the personal brand was reserved for the main personalities of social media or the best leaders on the … Read more
There is an art to build a brand. It’s not only about attractive labels or groomed logo, it’s about the development of identity, which is resonated with your audience. Look at the most influential companies in the world. They don’t just sell goods. They sell experience, feeling, and most importantly, their unique brand history. These … Read more
Being memorable is more than just an attractive name or perishable logo. It’s about creating a strong personal brand. Private branding is about how people perceive you. It’s about to form your image so that when people think of you, they think of certain qualities and values. This 7 strategy of individual branding is what … Read more