Entrepreneurs who build cult-like brands usually follow these 7 unconventional rules

Entrepreneurs who build cult-like brands usually follow these 7 unconventional rules

What makes some brands feel more movement than business? You know the type with customers who don’t just buy products, but wearing such a sign of identity badge. It is not only about marketing or bright design. There is something deeper, emotional, tribal and slightly difficult to explain. During the years of studying the brand’s … Read more

The AI Playbook Billion-Dollar Brands Are Using to Automate & Dominate (And How You Can Too)

The AI Playbook Billion-Dollar Brands Are Using to Automate & Dominate (And How You Can Too)

The opinions of the entrepreneur are expressed. If you think AI is “just a tool”, you are already behind. Billion-dollar brands do not only use it to save time – they use all departments to replace and overlap. However, most entrepreneurs here Miss: Whatever your customers understand the AI, can you do 80% of what … Read more

Why Canadian brands are going all-in on ‘Elbows Up’

Why Canadian brands are going all-in on ‘Elbows Up’

There is a Kraft Heinz trade in Canada, it is a perfect embodiment of the geopolitical moment between the United States and the Northern neighbor. Thus, the brand records Canadian workers and highlights all Canadian items in their products such as peanut butter, cheese and Kraft dinner. If you do not read the news: Since … Read more

Why CX is every brand’s biggest opportunity

Why CX is every brand’s biggest opportunity

The rapid company’s impact council is a prestigious leaders, specialists, managers and entrepreneurs who share the concepts of our administrators. Members pay the annual membership fee for peers learning and thinking leadership opportunities, events and more. Customer experience is at one point. Companies fight to see the results of AI, digital transformation and personalization. But … Read more