Ever spends the hours you have prepared perfect Email, just to avoid being considered by most of your list? You are not alone. More crowded, old “spray and prayer” email strategy is no longer cut with customers who are waiting for the boxes and special content. The segmentation of the audience entered in, of course … Read more
Opinions expressed by entrepreneurial contributors are their own. Developing a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people as possible in your target market without breaking the bank. Since small businesses do not have the same resources as large corporations, every marketing dollar … Read more
Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to increase conversions and reduce cart abandonment rates. By following basic steps and best practices, businesses can create engaging, personalized ads that increase sales and maximize ROI. And you know the best part? Retargeting ads see higher … Read more