impressions

The most valuable metric in marketing isn’t impressions, it’s the ‘group gasp’

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The most valuable metric in marketing isn’t impressions, it’s the ‘group gasp’

I will never forget the strength of a group of gas. Years ago, in a Baltimore Ravens game, a movie I helped to play on the newly installed LED screens of the stadium. At the climaxed moment, the whole crowd seemed to breathe before erupting the house in the wave of energy sweeping the house. … Read more

8 principles from communication expert Dale Carnegie that transformed the first impressions I make

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8 principles from communication expert Dale Carnegie that transformed the first impressions I make

First impressions are everything. We like to think that people are judging us based on our character, skills or achievements, but the truth is that the first few moments of the meeting can form their opinion. I used to believe that leaving the first impression is everything perfectly to say or as much as possible. … Read more