Opinions expressed by entrepreneurial contributors are their own. Developing a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people as possible in your target market without breaking the bank. Since small businesses do not have the same resources as large corporations, every marketing dollar … Read more
For most business owners and marketers, deciding how to allocate a marketing budget across different channels is a difficult balancing act. Especially in a crowded, ever-evolving digital landscape, it’s hard to make sure every dollar is going toward efforts that will move the needle. To help simplify the process, here’s an 8-step guide to creating … Read more
Facebook marketing strategies play a huge part in the digital landscape. Remember, your Facebook Business Page is an extension of your brand. It should reflect your business’s personality and values, helping you effectively connect with your target audience. Your business’s bottom line will benefit once you develop a solid Facebook marketing strategy. Setting Up Your … Read more
Email marketing automation can transform your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even when you’re asleep! But how? In this article, I’ll walk you through how email marketing automation can help your brand and what tools you should consider adding … Read more
Marketing your local business is the art of establishing connections and building relationships with your local customers. But more than that, it’s about leveraging the right strategies to reach your target audience effectively. Are you looking for new ways to market your business in the local sphere? Here, we’ll go into 44 lucrative local business … Read more
“What is your USP?”, “Why should I choose your brand?” How many episodes of Shark Tank have you seen where they face the questions? Their answer will usually start with a story. An origin story usually tugs at the heartstrings of The Shark, makes them reflect on their values, needs and desires, or connects them … Read more
Opinions expressed by entrepreneurial contributors are their own. Big changes are coming in 2025 that could redefine how you sell your business – but are you ready? AI-powered marketing is evolving at a rapid pace, opening new doors for growth and introducing risks that can derail your efforts if you’re not careful. These changes are … Read more