The global B2C e-commerce market is currently undergoing significant changes, as highlighted by yStats.com’s publication “Dynamics and trends of global B2C e-commerce players 2024.”
Strategic Moves in a Shifting E-Commerce Market
Shifting
Africa’s B2C E-Commerce Sector Is Shifting Towards Digital Payments
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The shift from cash transactions to digital and instant payment systems is redefining the B2C e-commerce landscape in Africa in a nutshell.