Holiday Marketing Targeting Grandparents: The Retail Jackpot
Key Takeaways Understand the demographic: Grandmothers and grandparents have a significant impact on family traditions and make them a vital target for holiday marketing efforts. Recognize the strength of their purchase: a large part of the holiday expenditures belong to the grandparents and grandfather, emphasizing the importance of granities and preferences. Highlight the connection: Effective … Read more
