valuable

People who create valuable online presence often display these 7 habits

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People who create valuable online presence often display these 7 habits

Having a strong online presence isn’t just about posting regularly or gaining followers. It’s about creating real value. something that makes people stop, take notice and trust what you have to say. People who do it well are just unlucky. They follow certain habits that help them stand out in the noisy digital world. They … Read more

The most valuable metric in marketing isn’t impressions, it’s the ‘group gasp’

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The most valuable metric in marketing isn’t impressions, it’s the ‘group gasp’

I will never forget the strength of a group of gas. Years ago, in a Baltimore Ravens game, a movie I helped to play on the newly installed LED screens of the stadium. At the climaxed moment, the whole crowd seemed to breathe before erupting the house in the wave of energy sweeping the house. … Read more