The importance of a strong social media following cannot be understated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not just more authority and trust for new customers. Whether you’re a founder, social media manager, or work for a nonprofit, learning how to build a community on Facebook … Read more
We all know that setting self-improvement goals in January is arbitrary. Nothing magical happens when the calendar turns to the new year. However, the idea that you can change habits or improve your condition is appealing. That’s why about 40% of people still make resolutions in January, even though only 9% actually make the change … Read more
Starting a new business is exciting, but it can also be scary—especially when it comes to building your online presence. With a tight budget, limited resources, or SEO expertise, you may be wondering how to get your brand noticed. SEO, or Search Engine Optimization, is a cost-effective way to engage your target audience, but can … Read more
Navigating relationships with toxic family members can be like walking a tightrope. You want to maintain peace and decency, but not at the cost of your mental well-being.It’s a balancing act that requires setting firm boundaries. But how do you do it without making a fuss or looking rude? Well, psychology has some answers. There … Read more
Gone are the days when brands dismissed influencers as irrelevant or “just a phase.” Now, one of the first marketing tactics early stage founders follow is to find an influencer partner who can elevate their brand. That’s why I created my agency, Hey Influencers, to help founders like you connect with the right influencer for … Read more
By the end of 2022, generative artificial intelligence had entered the mainstream, with many people thinking that it would quickly wipe out most jobs and that we would all soon be serving our robot bosses. And sure, it hasn’t happened (yet!), but there are several ways that generative AI can be used to help startup … Read more
Personalizing your customer journey is one of the most important aspects of both short- and long-term success. However, many founders don’t put the necessary time and effort into this, instead opting for a generic approach, hoping that their generic messaging will attract a large enough audience. But thanks to continuous advancements in e-commerce-based technology, personalizing … Read more
When starting a business, most entrepreneurs will focus almost all of their efforts on sales, and for good reason. After all, without enough sales, brands will struggle to get their business off the ground and profitable. But when looking at the longer-term picture, building a community for repeat sales, loyal customers and continued growth is … Read more
Having social proof has never been more powerful for startups. In a world where many aspects of businesses can take on the form of “fake it till you make it”, customer feedback is one of the only things standing between failure and success. Here we’ll look at five of the best ways to use your … Read more
In today’s fast-paced world, it’s easy to get caught up in the stress and chaos of daily life. Deadlines, responsibilities, and challenges can leave us feeling overwhelmed and disconnected gratitude in your life. Taking just a few minutes each day to reflect on what you are grateful for can do wonders for your mental and … Read more