Opinions expressed by entrepreneurial contributors are their own. Turn the innovation into a patent? This can be an uphill battle. I understand the risks. The process isn’t just about an idea—it’s about managing the pipeline of ideas from your engineering team, R&D department, or even external collaborators. The obstacles are real. Some ideas may not … Read more
There are many aspects to starting a business. People will quickly teach you about the importance of marketing, different sales techniques, and everything you need to know about marketing a product. In fact, without proper discipline, all information becomes less important. However, discipline is not something you are born with. It takes hard work and … Read more
Implementing AI in customer service can transform how businesses interact with their customers by enhancing efficiency, personalization, and scalability. There are a multitude of different AI strategies you can use, from chatbots for instant responses, sentiment analysis for emotional insight, data analytics for actionable insights, predictive support, and personalization engines – AI offers practical ways … Read more
The importance of a strong social media following cannot be understated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not just more authority and trust for new customers. Whether you’re a founder, social media manager, or work for a nonprofit, learning how to build a community on Facebook … Read more
We all know that setting self-improvement goals in January is arbitrary. Nothing magical happens when the calendar turns to the new year. However, the idea that you can change habits or improve your condition is appealing. That’s why about 40% of people still make resolutions in January, even though only 9% actually make the change … Read more
Starting a new business is exciting, but it can also be scary—especially when it comes to building your online presence. With a tight budget, limited resources, or SEO expertise, you may be wondering how to get your brand noticed. SEO, or Search Engine Optimization, is a cost-effective way to engage your target audience, but can … Read more
Navigating relationships with toxic family members can be like walking a tightrope. You want to maintain peace and decency, but not at the cost of your mental well-being.It’s a balancing act that requires setting firm boundaries. But how do you do it without making a fuss or looking rude? Well, psychology has some answers. There … Read more
Gone are the days when brands dismissed influencers as irrelevant or “just a phase.” Now, one of the first marketing tactics early stage founders follow is to find an influencer partner who can elevate their brand. That’s why I created my agency, Hey Influencers, to help founders like you connect with the right influencer for … Read more
By the end of 2022, generative artificial intelligence had entered the mainstream, with many people thinking that it would quickly wipe out most jobs and that we would all soon be serving our robot bosses. And sure, it hasn’t happened (yet!), but there are several ways that generative AI can be used to help startup … Read more
Personalizing your customer journey is one of the most important aspects of both short- and long-term success. However, many founders don’t put the necessary time and effort into this, instead opting for a generic approach, hoping that their generic messaging will attract a large enough audience. But thanks to continuous advancements in e-commerce-based technology, personalizing … Read more